Marketing - MINOR
The Marketing Minor provides students with an understanding of how successful organizations create and communicate value throughout the customer experience. A minor in Marketing complements many of the current degree offerings and provides expanded career opportunities. Some examples of degrees which could benefit from a minor in Marketing include Data Analytics, Food & Beverage Entrepreneurship, Graphic Design, Hospitality Management, and Media & Communication Studies.
As part of the program, students select courses to emphasize their experience in digital marketing or creative advertising.
MarketingÂ
Minor
| MRKT1001 | Marketing Foundations | 3 |
| MRKT2050 | Marketing Research | 3 |
| MRKT3045 | Social Media Marketing | 3 |
| Choose two of the following: * | 6 | |
| Marketing Communications | ||
| Creative Concepts and Strategy | ||
| Data-Driven Marketing | ||
| Marketing Analytics | ||
Credits Total Credits | 15.0 | |
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Students are responsible for meeting prerequisites.
If a minor course is listed as a major course in a student’s major program, the student must choose additional courses from an elective list to complete the minor. Please see the Minors, Specializations and Certificates page for additional information.