Marketing - MINOR

The Marketing Minor provides students with an understanding of how successful organizations create and communicate value throughout the customer experience. A minor in Marketing complements many of the current degree offerings and provides expanded career opportunities. Some examples of degrees which could benefit from a minor in Marketing include Data Analytics, Entrepreneurship, Graphic Design, Hospitality Management, and Media & Communication Studies.



ADVC1010Marketing Communications3
MRKT1001Marketing Foundations3
MRKT2050Market Research and Consumer Insights3
MRKT3033Brand Marketing and Analytics3
Choose one of the following: *3
Consumer Behavior
Contemporary Sales in the Global Economy
Marketing Analytics
Total Credits

Students are responsible for meeting prerequisites.

If a minor course is listed as a major course in a student’s major program, the student must choose additional courses from an elective list to complete the minor. Please see the Minors, Specializations and Certificates page for additional information.