Marketing - MINOR
The Marketing Minor provides students with an understanding of how successful organizations create and communicate value throughout the customer experience. A minor in Marketing complements many of the current degree offerings and provides expanded career opportunities. Some examples of degrees which could benefit from a minor in Marketing include Data Analytics, Entrepreneurship, Graphic Design, Hospitality Management, and Media & Communication Studies.
MarketingÂ
Minor
| ADVC1010 | Marketing Communications | 3 |
| MRKT1001 | Marketing Foundations | 3 |
| MRKT2050 | Market Research and Consumer Insights | 3 |
| MRKT3033 | Brand Marketing and Analytics | 3 |
| Choose one of the following: * | 3 | |
| Consumer Behavior | ||
| Contemporary Sales in the Global Economy | ||
| Marketing Analytics | ||
Credits Total Credits | 15.0 | |
- *
Students are responsible for meeting prerequisites.
If a minor course is listed as a major course in a student’s major program, the student must choose additional courses from an elective list to complete the minor. Please see the Minors, Specializations and Certificates page for additional information.