Marketing - MINOR

The Marketing Minor provides students with an understanding of how successful organizations create and communicate value throughout the customer experience. A minor in Marketing complements many of the current degree offerings and provides expanded career opportunities. Some examples of degrees which could benefit from a minor in Marketing include Data Analytics, Food & Beverage Entrepreneurship, Graphic Design, Hospitality Management, and Media & Communication Studies.

As part of the program, students select courses to emphasize their experience in digital marketing or creative advertising.



MRKT1001Marketing Foundations3
MRKT2050Marketing Research3
MRKT3045Social Media Marketing3
Choose two of the following: *6
Marketing Communications
Creative Concepts and Strategy
Data-Driven Marketing
Marketing Analytics
Total Credits

Students are responsible for meeting prerequisites.

If a minor course is listed as a major course in a student’s major program, the student must choose additional courses from an elective list to complete the minor. Please see the Minors, Specializations and Certificates page for additional information.