Sports, Entertainment, Event - Management - B.S.

Effective May 17, 2024 FYS1020 and CAR0010 will no longer be requirements in our undergraduate programs.

The Sports, Entertainment, Event — Management bachelor's degree program prepares students to enter the multi-billion-dollar sports, entertainment and event management industry with the skills and knowledge to excel in their career. A management foundation provides a solid core of industry-relevant courses and a theoretical background. Coursework is coupled with professional preparation, experiential learning, and access to industry professionals.

During the first year of the program, students begin taking foundational courses in sports, entertainment, and event management. As they progress into more advanced coursework, students have the option of selecting specializations to customize their degree to meet their career aspirations.

With 15 credits free electives available, students also have the option to participate in additional off-site internships under the direction of an industry professional. This experience allows students to actively participate in the real-world setting of sports management, event development, entertainment production and venue management. Another impactful option for students is a project-based course to develop an actionable plan and specific deliverable for an on or off campus client.  Students can also choose to participate in a study abroad program, select a minor or take additional courses outside of their discipline to enhance their learning experience.

Upon completion of the program, graduates are expected to:

  • Apply and synergize core industry and business knowledge realms within a sports, entertainment, and events management industry context.  

  • Communicate effectively to diverse audiences, purposes, and situations in a variety of contexts within the sports, entertainment, and event management industry. 
  • Use decision support tools to solve problems and facilitate organizational processes by applying critical thinking and ethical problem solving to management decisions within the sports, entertainment, and event management industry. 
  • Demonstrate leadership skills and adapt them to a diverse global market in the sports, entertainment, and event management industry.

Upon completion of the Sports Management specialization (offered at the Providence and Charlotte campuses), graduates are expected to:

  • Analyze and apply sport business principles to generate informed and fiscally sustainable decisions on behalf of a sports organization

Upon completion of the Event Management specialization (offered at the Providence and Charlotte campuses), graduates are expected to:

  • Utilize event management tools and processes to create, execute and evaluate an event.

Upon completion of the Live Entertainment specialization (offered at the Providence Campus), graduates are expected to: 

  • Analyze and evaluate critical components of live entertainment management.

Graduates of the Sports, Entertainment, Event — Management degree program are prepared for a variety of careers within amateur and professional sports, sports and entertainment venues, conferences and trade shows, event management and production companies and entertainment, concerts, and events. Opportunities exist both nationally and internationally for graduates of this program.

Sports, Entertainment, Event — Management

A four-year program leading to the bachelor of science degree

Business Foundations
ACCT1210Financial Accounting3
or ACCT2150 Accounting for Hospitality Service Organizations
or ACCT3150 Financial Management for Hospitality Service Organizations
FIT1040Spreadsheet Design for Business Solutions3
LAW2001The Legal Environment of Business I3
or LAW2005 Hospitality Law
MGMT2001Human Resource Management3
or HOSP2040 Human Resources Management in Service Organizations
Major Courses
EVNT2020The Business of Event Management3
SEE1001Introduction to the Sports, Entertainment and Event Management Industry3
SEE2005The Business of Sports3
SEE2030The Business of Entertainment3
SEE2150Safety, Security and Risk Management in the SEEM Industry3
SEE3018Fan Engagement and the Guest Experience3
SEE3860Relationship Management: Sales, Sponsorship and Negotiations3
SEE4050International Sports, Entertainment, Event and Venue Management3
SEE4060Sports/Entertainment/Event Management Seminar3
Major Electives/Specialization
Choose 15 credits of the following (SEE4020 and one course from each of the topics) or Specialization listed below: 15
Sports and Entertainment Marketing
Sports Management:
Athletic Coaching and Administration
Intercollegiate, Amateur and Olympic Sports
Professional Sport Management
Global Perspectives of Sport
Live Entertainment:
Event Sustainability
Introduction to the Music Industry
Concert, Tour and Music Festival Production Management
Live Entertainment and Concert Tour Management
Event Management:
Special Event Protocol
Weddings & Ceremonies
Fundamentals of Fundraising and Philanthropy
International Exhibitions & Events
Advanced Event Production:
Advanced Event Production: Special Events
Advanced Event Production: Trade Show
Advanced Event Production: Concert
Applied/Experiential Learning
Choose 6 credits from the following:6
College of Hospitality Management Internship Ic
Directed Experiential Education D
Study Abroad Sa
Related Professional Studies
CAR0010Career Management1
FYS1020First-Year Seminar1
A&S Core Experience
Communications Foundations Courses9
Rhetoric & Composition I
Rhetoric & Composition II
Communication Skills
Integrative Learning 6
Two ILS courses, one at the 2000 level, and one at the 4000 level
Arts and Humanities 6
Ethics: A Global Perspective
One course from ART, HIST, HUM, LIT or REL
A Survey of College Mathematics (or higher, based on student's placement)
Statistics I
One course from BIO, CHM, PHY or SCI
Social Sciences 6
One course from ANTH, GEND, LEAD, PSCI, PSYC, RES or SOC
A&S Electives6
Two courses with an EASC attribute
Free Electives #
15 credits selected from 1000-4999 numbered offerings within the university15
Total Credits122.0
†Event Management Specialization
Advanced Event Production: Special Events
Advanced Event Production: Trade Show
Special Event Protocol
Weddings & Ceremonies
Fundamentals of Fundraising and Philanthropy
International Exhibitions & Events
†Live Entertainment Management Specialization
Event Sustainability
Advanced Event Production: Concert
Introduction to the Music Industry
Concert, Tour and Music Festival Production Management
Live Entertainment and Concert Tour Management
†Sports Management Specialization
Athletic Coaching and Administration
Sports and Entertainment Marketing
Intercollegiate, Amateur and Olympic Sports
Professional Sport Management
Global Perspectives of Sport

IcTypically, internships require a minimum of six credits. Students interested in a 9 or 12-credit internship can apply additional experiential learning and free elective credits, if available. Students are strongly encouraged to contact a faculty advisor before scheduling internship and free elective credits.

D Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS). 

SaTo be eligible to count toward Applied/ Experiential Learning, a Study Abroad offering must meet certain requirements. Contact JWU Global to discuss eligible Study Abroad options for this degree program.

#  In addition to classes, free elective credits may be applied to a number of options such as internship, study abroad, Directed Experiential Education courses and courses in a specialization or minor as relevant. For students who qualify for the J2 program, up to four graduate courses may apply. Students are strongly encouraged to contact a faculty advisor before scheduling free elective credits.

Note: Students must pass MATH0010 Pre-Algebra or have equivalent placement scores to enroll in required math courses.

Note: Students must pass ENG0001 Writing Workshop or have equivalent placement scores to enroll in ILS 2000-level courses.

In collaboration with academic colleges across all JWU campuses, JWU Global Study Abroad programs offer a variety of international, domestic, and digital options for major, minor, free electives, experiential learning, and transferable courses. There are many affordable options for students during a semester, winter session, spring and/or summer breaks.  Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester or full year. Financial aid may be applied, and some partners offer external scholarships.  Premiere programs do not qualify for JWU scholarships or grants; however federal aid is available.  Visit the study abroad website for information, program descriptions and online applications. Where will you go? Wherever you decide, make the best of your educational journey!


Johnson & Wales University holistically reviews all elements of a student’s application to identify those students most likely to succeed at the university.

For students applying as a first-year student, a completed application and high school transcript(s) are required, except in circumstances where a student is homeschooled or where the traditional high school transcript is, for various reasons, not available. For students applying as a transfer student, a completed application, high school and/or college transcript(s) is required for admissions review. 

Successful candidates for first year admission have taken a high school, college preparatory academic program including English, mathematics, science, social science and foreign language. Admissions decisions may also consider individual experiences and particular circumstances unique to each student. Other considerations are made based upon recommendations, writing ability and extracurricular activities.

Visiting campus, both in‐person or virtually, and interacting with admissions staff are all valuable ways of assuring that JWU is the right university for you. 

J2 Program

The JWU J2 program allows qualified students enrolled in a matriculating undergraduate program to take graduate level courses at JWU. Students interested in pursuing this option should meet with their academic advisor to discuss their interest, qualifications, and plans. The undergraduate student may take up to four graduate courses (maximum 12 credits) and are limited to 6 credits a semester and 3 credits per session (Fall Session I and Fall Session II). 

The completion of graduate credits to fulfill undergraduate program requirements does not guarantee acceptance into the graduate program after completion of the baccalaureate degree. Matriculating undergraduate students who wish to formally enroll in a graduate program, must fulfill all requirements for entrance into the intended graduate program and complete a graduate program application. 

Note: Not all graduate courses are included as part of this policy. Courses offered as part of the Masters of Arts in Teaching, Masters of Education, Masters of Science in Physician Assistant Studies and doctoral courses are excluded from this policy and are restricted to program majors only. Additional courses and/or programs as determined by individual colleges may also have restricted access.

Eligibility Criteria:

To be eligible to enroll in graduate level courses (excludes: Masters of Arts in Teaching, Masters of Education, Masters of Science in Physician Assistant Studies, doctoral courses and other programs as outlined by the colleges).

Undergraduate students must meet the following criteria:

·       Undergraduate cumulative GPA of 3.00 or higher

·       Completed & registered undergraduate credits at least 90 credits

·       Meet the individual course prerequisites

Appeal to Eligibility Criteria: College Dean or designee will receive a copy of the Petition Form, Student's GPS and email requesting appeal if the student requests to appeal the GPA or earned/registered credit criteria. College Dean / designee will review and determine approval.  

These courses carry graduate credit and will replace undergraduate degree requirements when applicable, traditionally free-electives (maximum of 12 credits). The course will be applied to the undergraduate degree in the order in which they are taken (if required) and will also be applied towards both the students undergraduate and graduate GPA.

Students should maintain enrollment in at least 12 credits of undergraduate coursework to maintain full-time status; graduate course enrollment is not calculated into undergraduate full-time status. For students already attending full-time as undergraduates (12 credits or more) and paying the full-time tuition, the graduate credits will be included in full-time tuition fee. Students attending part-time (11 credits or less) will pay the cost per-credit undergraduate tuition for the graduate course.

Course registration will be based on space availability and students enrolled in graduate level courses will be required to maintain good academic standing at the undergraduate and graduate level.