Sports, Entertainment, Event - Management - BS

The Sports, Entertainment, Event — Management (SEEM) bachelor's degree program prepares students to enter the multi-billion-dollar sports, entertainment and event management industry with the skills and knowledge to excel in their career. A managerial foundation provides a solid core of industry-relevant courses and a theoretical background. Coursework is coupled with professional preparation, active-learning classrooms and access to industry professionals.

During the first year of the program, students begin taking foundational courses in sports, entertainment and event management. As they progress into more advanced coursework, students have the option of moving into specializations to begin tailoring their degree to best meet their future goals. Specializations such as Sports Management, Event Management, Live Entertainment Management or General Studies are available to all incoming freshmen. Courses within the program include professional sports management, athletics coaching and administration, weddings and ceremonies, sports and entertainment marketing, concert and event production, media literacy, ticketing methods and data analysis, international venue management, contract negotiations and agreements, and ancillary services/revenue management.

With 22.5 free electives available, students also have the option to participate in 1 or 2 term-long, off-site internships under the direction of an industry professional. This experience allows students to actively participate in the real-world setting of sales and marketing, sports management, venue management, event production, and golf course/private club operations. Students can also choose to participate in a study abroad program, select a minor or take additional courses outside of their discipline to enhance their learning experience.

Upon completion of the program, graduates are expected to:

  • Apply the major concepts, skills and values of the sports, entertainment and event management industry by integrating the concepts of marketing, finance, operations and ancillary services in the management of a range of events.
  • Communicate effectively to diverse audiences, purposes and situations in a variety of contexts within the sports, entertainment and event management industry.
  • Use decision-support tools to solve problems and facilitate organizational processes by applying critical thinking and ethical problem solving to management decisions within the sports, entertainment and event management industry.
  • Analyze and apply the process of negotiations within the sports, entertainment and event management industry. 
  • Demonstrate leadership skills and adapt them to a diverse global market in the sports, entertainment and event management industry.

Upon completion of the Sport Management specialization, graduates are expected to:

  • Analyze and apply sport business principles to generate informed and fiscally sustainable decisions on behalf of a sports organization

Upon completion of the Event Management specialization, graduates are expected to:

  • Utilize event management tools and processes to create, execute and evaluate an event.

Upon completion of the Live Entertainment specialization, graduates are expected to: 

  • Analyze and evaluate critical components of live entertainment management.

Graduates of the Sports, Entertainment, Event — Management degree program are prepared for a variety of careers within amateur and professional sports teams, entertainment venues, conferences and trade shows, event management and production companies. Options exist both nationally and internationally for graduates of this program.

Sports, Entertainment, Event — Management

A four-year program leading to the bachelor of science degree

Credits
Business Foundations
ACCT1210Financial Accounting4.5
CAR0010Career Management1
FISV2000Finance4.5
FIT1040Spreadsheet Design for Business Solutions4.5
LAW2001The Legal Environment of Business I4.5
MRKT1001Principles of Marketing4.5
Major Courses
COHM4799College of Hospitality Management Advanced Internship13.5
MGMT2001Human Resource Management4.5
SEE1001Introduction to the Sports, Entertainment and Event Management Industry4.5
SEE1010Sports, Entertainment, Event — Management First Year Student Seminar2.25
SEE2020The Business of Event Management4.5
SEE3850Negotiations and Agreements in Hospitality, Sports, Entertainment and Event Management4.5
SEE4060Sports/Entertainment/Event Management Seminar4.5
Major Courses/Specialization
Choose Additional Major Courses or a Specialization listed below†36
The Business of Sports
The Business of the Entertainment Industry
Ancillary Services and Revenue Management in the Sports, Entertainment and Event Industry
Ticketing Methods and Data Analysis in Sports, Entertainment and Event Management
New Media Literacy in Sports, Entertainment and Event Management
Fundamentals of Fundraising and Philanthropy
Sponsorship, Sales and Relationship Management
International Sports, Entertainment, Event and Venue Management
A&S Core Experience 13.5
Communications Foundations Courses
English Composition
Advanced Composition and Communication
Communication Skills
Integrative Learning 9
Two ILS courses, one at the 2000 level, one at the 4000 level
Arts and Humanities 9
Ethics: A Global Perspective
One course from ART, HIST, HUM‡, LIT or REL
Mathematics9
A Survey of College Mathematics (or higher, based on student's placement)
Statistics
Science4.5
One course from BIO^, CHM±, PHY° or SCI
Social Sciences 9
Macroeconomics
One course from ANTH°°, LEAD, PSCI, PSYC or SOC
A&S Electives9
Two courses with an EASC attribute, at least one at 3000 level or higher.
Free Electives #
22.5 credits selected from 1000-4999 numbered offerings within the university.22.5
Total Credits183.25

Visit Courses by Subject Code for a listing of all campus courses.

‡HUM courses are not offered in North Miami or Online.
^BIO courses are not offered in North Miami, Charlotte or Online.
¶CAD courses are not offered Online.
±CHM courses are not offered in North Miami or Online.
°PHY courses are not offered in Charlotte.
°°ANTH courses are not offered in North Miami or Charlotte.

#  In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), Internship, Minor or Study Abroad. For Accelerated Master's program students, up to 3 graduate-level courses may apply. Students are strongly encouraged to contact an advisor before scheduling free elective credits.

Credits
†Specialization in Event Management
36
Safety, Security and Risk Management in the SEEM Industry
Special Event Protocol
Weddings & Ceremonies
Concert and Event Production
Fundamentals of Fundraising and Philanthropy
Sponsorship, Sales and Relationship Management
International Exhibitions & Events
Advanced Special Event Management
Credits
†Specialization in Live Entertainment Management
36
Food and Beverage Operations in the Sports, Entertainment and Event Management Industry
The Business of the Entertainment Industry
Safety, Security and Risk Management in the SEEM Industry
Ticketing Methods and Data Analysis in Sports, Entertainment and Event Management
Concert and Event Production
Television and Movie Production Management
Sponsorship, Sales and Relationship Management
International Sports, Entertainment, Event and Venue Management
Credits
†Specialization in Sports Management
36
The Business of Sports
Ancillary Services and Revenue Management in the Sports, Entertainment and Event Industry
Ticketing Methods and Data Analysis in Sports, Entertainment and Event Management
Professional Sports Management
Athletic Coaching and Administration
New Media Literacy in Sports, Entertainment and Event Management
Sponsorship, Sales and Relationship Management
Sports and Entertainment Marketing

NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).

Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills. These writing skills will be assessed at the completion of ENG1021 Advanced Composition and Communication .

In collaboration with academic colleges across all JWU campuses, JWU Study Abroad programs offer a variety of options for major, minor, Arts & Science, and elective credit at many price points for students during the academic year and summer. Financial aid is applicable and scholarships are available. Visit the study abroad website for information, program descriptions and online applications.