Sports, Entertainment, Event - Management - B.S.

The Sports, Entertainment, Event — Management bachelor's degree program prepares students to enter the multi-billion-dollar sports, entertainment and event management industry with the skills and knowledge to excel in their career. A managerial foundation provides a solid core of industry-relevant courses and a theoretical background. Coursework is coupled with professional preparation, active-learning classrooms and access to industry professionals.

During the first year of the program, students begin taking foundational courses in sports, entertainment and event management. As they progress into more advanced coursework, students have the option of moving into specializations to begin tailoring their degree to best meet their future goals.

With 15 credits free electives available, students also have the option to participate in additional off-site internships under the direction of an industry professional. This experience allows students to actively participate in the real-world setting of sales and marketing, sports management, venue management, event production, and golf course/private club operations. Students can also choose to participate in a study abroad program, select a minor or take additional courses outside of their discipline to enhance their learning experience.

Upon completion of the program, graduates are expected to:

  • Apply the major concepts, skills and values of the sports, entertainment and event management industry by integrating the concepts of marketing, finance, operations and ancillary services in the management of a range of events.
  • Communicate effectively to diverse audiences, purposes and situations in a variety of contexts within the sports, entertainment and event management industry.
  • Use decision support tools to solve problems and facilitate organizational processes by applying critical thinking and ethical problem solving to management decisions within the sports, entertainment and event management industry.
  • Analyze and apply the process of negotiations within the sports, entertainment and event management industry. 
  • Demonstrate leadership skills and adapt them to a diverse global market in the sports, entertainment and event management industry.

Upon completion of the Sports Management specialization (offered at the Providence and Charlotte campuses), graduates are expected to:

  • Analyze and apply sport business principles to generate informed and fiscally sustainable decisions on behalf of a sports organization

Upon completion of the Event Management specialization (offered at the Providence and Charlotte campuses), graduates are expected to:

  • Utilize event management tools and processes to create, execute and evaluate an event.

Upon completion of the Live Entertainment specialization (offered at the Providence campus), graduates are expected to: 

  • Analyze and evaluate critical components of live entertainment management.

Graduates of the Sports, Entertainment, Event — Management degree program are prepared for a variety of careers within amateur and professional sports teams, entertainment venues, conferences and trade shows, event management and production companies. Options exist both nationally and internationally for graduates of this program.

Sports, Entertainment, Event — Management

A four-year program leading to the bachelor of science degree

Business Foundations
ACCT1210Financial Accounting3
or ACCT2150 Accounting for Hospitality Service Organizations
ACCT3150Financial Management for Hospitality Service Organizations3
or FISV2000 Finance
FIT1040Spreadsheet Design for Business Solutions3
HOSP2040Human Resources Management in Service Organizations3
or MGMT2001 Human Resource Management
LAW2001The Legal Environment of Business I3
or LAW2005 Hospitality Law
Major Courses
EVNT2020The Business of Event Management3
MRKT1001Marketing Foundations3
SEE1001Introduction to the Sports, Entertainment and Event Management Industry3
SEE2005The Business of Sports3
SEE2030The Business of the Entertainment Industry3
SEE3008Ancillary Services and Revenue Management in the Sports, Entertainment and Event Industry3
SEE3010Ticketing Methods and Data Analysis in Sports, Entertainment and Event Management3
SEE3045New Media Literacy in Sports, Entertainment and Event Management3
SEE3160Sponsorship, Sales and Relationship Management3
SEE3850Negotiations and Agreements in Hospitality, Sports, Entertainment and Event Management3
SEE4050International Sports, Entertainment, Event and Venue Management3
SEE4060Sports/Entertainment/Event Management Seminar3
Applied/Experiential Learning
Choose 12 credits from the following:12
College of Hospitality Management Internship
Directed Experiential Education D
Study Abroad Sa
A&S Core Experience
Communications Foundations Courses9
Rhetoric & Composition I
Rhetoric & Composition II
Communication Skills
Integrative Learning 6
Two ILS courses, one at the 2000 level, and one at the 4000 level
Arts and Humanities 6
Ethics: A Global Perspective
One course from ART, HIST, HUM, LIT or REL
A Survey of College Mathematics (or higher, based on student's placement)
Statistics I
One course from BIO, CHM, PHY or SCI
Social Sciences 6
One course from ANTH, GEND, LEAD, PSCI, PSYC, RES or SOC
A&S Electives6
Two courses with an EASC attribute
Free Electives #
15 credits selected from 1000-4999 numbered offerings within the university15
Total Credits120.0

D Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS). 

SaTo be eligible to count toward Applied/ Experiential Learning, a Study Abroad offering must meet certain requirements. Contact JWU Global to discuss eligible Study Abroad options for this degree program.

#  In addition to classes, free elective credits may be applied to a number of options such as internship, study abroad, Directed Experiential Education courses and courses in a specialization or minor as relevant. For Accelerated Master's program students, up to three graduate-level courses may apply. Students are strongly encouraged to contact a faculty advisor before scheduling free elective credits.

NOTE: Students must pass MATH0010 Pre-Algebra or have equivalent placement scores to enroll in required math course(s).

Note: Students must pass ENG0001 Writing Workshop or have equivalent placement scores to enroll in ILS 2000-level courses

Internships will be available but they will not be required. For online students who do not wish to register for an internship, 3000+ level college discipline-specific courses can be taken in place of the internship.

In collaboration with academic colleges across all JWU campuses, JWU Global Study Abroad programs offer a variety of international options for major, minor, arts and sciences, and elective credit at many affordable price points for students during the academic year, break periods, and summer. Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester or full year. Financial aid may be applied and scholarships are available. Visit the study abroad website for information, program descriptions and online applications. Where will you go?