Digital Marketing & Social Media - B.S.
The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business.
This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM strategy; and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.
Upon completion of the program, graduates are expected to:
- Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.
- Develop, evaluate and optimize web design and user experience.
- Provide data driven solutions for the management of content in social media and online marketing campaigns.
- Communicate complex data sets to both technical and non-technical audiences.
With the continual increased use of digital marketing and social media, there is a growing need for employees with marketing, technology and analytics backgrounds. This program provides students with a solid foundation in each of these areas, giving them a competitive advantage in the workplace.
An experiential educational experience is also offered. There are a variety of options available for students to complete the required 6-credit experience. Students may elect to add an additional 3 credits from their major electives based upon advising and prior planning.
An important component of the program’s educational experience is the Arts & Sciences Core Experience. Graduates are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship and leadership.
Digital Marketing & Social Media
A four-year program leading to the bachelor of science degree
CreditsMajor Courses College of Business
|ADVC3010||Digital Media Planning||3|
|ADVC4050||Search Engine Marketing||3|
|MRKT1001||Brand Marketing & Consumer Value||3|
|MRKT3045||Social Media Marketing||3|
|Major Courses College of Engineering & Design|
|CSIS2075||Interface Design for Mobile Devices||3|
|FIT1040||Spreadsheet Design for Business Solutions||3|
|FIT2050||Spreadsheets for Data Analysis||3|
|GDES1040||Screen Design & Coding I||3|
|GDES1060||User Experience and Content Design I||3|
|GDES2050||Content Management Systems||3|
|SMW1001||Introduction to Digital/Social/Mobile Media||3|
|SMW2025||Introduction to Data Visualization||3|
|SMW4010||Senior Capstone I||3|
|SMW4020||Senior Capstone II||3|
|Major Electives *|
|Choose three of the following: **||9|
|Creative Concepts and Strategy|
|Copywriting and Art Direction|
|Special Projects in Integrated Marketing Communications|
|Problem Solving and Programming Concepts|
|Fundamentals of Visual Basic|
|Computer Science I|
|Computer Science II|
Digital Video & Graphic Design
|Motion Graphics I|
|Editorial & Publication Design|
|Design for Motion|
|Introduction to Media Production|
|Foundations of Digital Photography|
|Critical Perspectives on New Media|
|Choose 6 credits from the following G||6|
|College of Business Internship ***|
|Directed Experiential Education D|
|College of Engineering & Design Internship ***|
|Related Professional Studies|
|LAW2001||The Legal Environment of Business I||3|
|MCST2450||Writing in Digital Media||3|
|A&S Core Experience|
|Communications Foundations Courses||9|
|Advanced Composition and Communication|
Two ILS courses, one at the 2000 level, and one at the 4000 level (ILS2385 recommended)
|Arts and Humanities||6|
|Ethics: A Global Perspective|
One course from ART, HIST, HUM‡, LIT, or REL
|Fundamentals of Algebra|
One course from BIO^, CHM±, PHY° or SCI
One course from ANTH°°, ECON, LEAD, PSCI, or PSYC
Two courses with an EASC attribute
Students are responsible for meeting prerequisites.
For Accelerated Master's program students, up to three graduate-level courses may apply towards the major elective requirements.
G Students not meeting the requirements for experiential learning opportunities may take other course options with department or college chair and dean approval. Additional experiential opportunities may be available within your department. For more information, contact your faculty adviser.
D Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS).
Visit Courses by Subject Code for a listing of all campus courses.
‡HUM courses are not offered in North Miami or Online.
^BIO courses are not offered in North Miami.
¶CAD courses are only offered in Providence.
±CHM courses are not offered in North Miami or Online.
°PHY courses are not offered in Charlotte.
°°ANTH courses are not offered in North Miami or Charlotte.
NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).
Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills to fulfill the graduation writing requirement. These writing skills are assessed in ENG1021 Advanced Composition and Communication. Students who have met the requirement of ENG1021 Advanced Composition and Communication or ENG1027 Honors Advanced Composition and Communications: Civic Discourse outside of Johnson & Wales University must fulfill the graduation writing requirement through successful completion of ENG0001 Writing Workshop.
In collaboration with academic colleges across all four JWU campuses, JWU Global — Study Abroad programs offer a variety of international options for major, minor, arts and sciences, and elective credit at many affordable price points for students during the academic year, break periods, and summer. Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester. Financial aid is applicable and scholarships are available. Visit the study abroad website for information, program descriptions and online applications. Where will you go?