Digital Marketing & Social Media - B.S.

The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business. 

This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM strategy; and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.

Upon completion of the program, graduates are expected to:

  • Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.
  • Analyze, evaluate and redesign existing digital marketing and/or social media strategies to optimize an organization’s online presence.
  • Provide data driven solutions for the management of content in social media and online marketing campaigns.
  • Communicate complex data sets to both technical and non-technical audiences.

With the continual increased use of digital marketing and social media, there is a growing need for employees with marketing, technology and analytics backgrounds. This program provides students with a solid foundation in each of these areas, giving them a competitive advantage in the workplace.

This program takes an interdisciplinary approach and emphasizes experiential education as a means of gaining readily transferrable knowledge upon graduation. Students may also apply these skills in programs such as directed experiential education or study abroad. These programs are tailored based on student learning, interests and professional goals. A variety of experiential educational options are available for students to complete their applied learning requirements. Additionally, students may choose to use an additional 6 credits from their free electives based on advising and pre-planning.

An important component of the program’s educational experience is the Arts & Sciences Core Experience. Graduates are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship and leadership.

Digital Marketing & Social Media

A four-year program leading to the bachelor of science degree 

Major Courses College of Business
ADVC3010Digital Media Planning3
ADVC4050Search Engine Marketing3
MRKT1001Marketing Foundations3
MRKT2050Marketing Research3
MRKT3011Data-Driven Marketing3
MRKT3045Social Media Marketing3
MRKT3085Marketing Analytics3
Major Courses College of Engineering & Design
CSIS2030Database Concepts3
CSIS2075Interface Design for Mobile Devices3
DMSM1001Introduction to Digital/Social/Mobile Media3
DMSM2025Introduction to Data Visualization3
DMSM2050Spreadsheets for Data Analysis3
DMSM4030Senior Capstone4
FIT1040Spreadsheet Design for Business Solutions3
GDES1040Foundations of Web Design3
GDES1060User Experience and Content Design I3
GDES2050Content Management Systems3
PRMG2010Introduction to Project Management & Project Membership3
Applied/Experiential Learning
Choose 6 credits from the following:6
College of Business Internship Ic
Directed Experiential Education D
College of Engineering & Design Internship Ic
Related Professional Studies
LAW2001The Legal Environment of Business I3
MCST2450Writing in Digital Media3
A&S Core Experience
Communications Foundations Courses9
Rhetoric & Composition I
Rhetoric & Composition II
Communication Skills
Integrative Learning6
Two ILS courses, one at the 2000 level, and one at the 4000 level (ILS2385 recommended)
Arts and Humanities6
Ethics: A Global Perspective
One course from ART, HIST, HUM, LIT, or REL
Fundamentals of Algebra (or higher, based on student's placement)
Statistics I
One course from BIO, CHM, PHY or SCI
Social Sciences6
Sociology I
One course from ANTH, ECON, GEND, LEAD, PSCI, PSYC, or RES
A&S Electives6
Two courses with an EASC attribute
Free Electives
9 credits selected from 1000-4999 numbered offerings within the university9
Total Credits121.0

IcTypically, internships require a minimum of six credits. Students interested in a 9 or 12-credit internship can apply additional experiential learning and free elective credits, if available. Students are strongly encouraged to contact a faculty advisor before scheduling internship and free elective credits.

D Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS). 

NOTE: Students must pass MATH0010 Pre-Algebra or have equivalent placement scores to enroll in required math course(s).

Note: Students must pass ENG0001 Writing Workshop or have equivalent placement scores to enroll in ILS 2000-level courses

Internships will be available but they will not be required. For online students who do not wish to register for an internship, 3000+ level college discipline-specific courses can be taken in place of the internship.

In collaboration with academic colleges across all JWU campuses, JWU Global Study Abroad programs offer a variety of international options for major, minor, arts and sciences, and elective credit at many affordable price points for students during the academic year, break periods, and summer. Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester or full year. Financial aid may be applied and scholarships are available. Visit the study abroad website for information, program descriptions and online applications. Where will you go?