Digital Marketing & Social Media - BS

The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business. 

This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM strategy; and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.

Upon completion of the program, graduates are expected to:

  • Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.
  • Develop, evaluate and optimize web design and user experience.
  • Provide data driven solutions for the management of content in social media and online marketing campaigns.
  • Communicate complex data sets to both technical and non-technical audiences.

With the continual increased use of digital marketing and social media, there is a growing need for employees with marketing, technology and analytics backgrounds. This program provides students with a solid foundation in each of these areas, giving them a competitive advantage in the workplace.

An experiential educational experience is also offered. There are a variety of options available for students to complete the required 9-credit experience. Students may elect to add an additional 4.5 credits from their major electives based upon advising and prior planning.

An important component of the program’s educational experience is the Arts & Sciences Core Experience. Graduates are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship and leadership.

Digital Marketing & Social Media

A four-year program leading to the bachelor of science degree 

Major Courses College of Business
ADVC3010Digital Media Planning4.5
ADVC4050Search Engine Marketing4.5
MRKT1001Principles of Marketing4.5
MRKT3011Data-Driven Marketing4.5
MRKT3045Social Media Marketing4.5
MRKT3085Marketing Analytics4.5
Major Courses College of Engineering & Design
CSIS2030Database Concepts4.5
FIT1040Spreadsheet Design for Business Solutions4.5
FIT2050Spreadsheets for Data Analysis4.5
GDES1040Screen Design & Coding I4.5
GDES1060User Experience and Content Design I4.5
GDES2050Content Management Systems4.5
PRMG2010Introduction to Project Management4.5
SMW1001Introduction to Digital/Social/Mobile Media4.5
SMW2025Data Visualization4.5
SMW4010Senior Capstone I4.5
SMW4020Senior Capstone II4.5
Major Electives *
Choose three of the following: **13.5
Marketing Communications
Media Strategy
Creative Concepts and Strategy
Copywriting and Art Direction
Special Projects in Integrated Marketing Communications
Media Communications
Critical Perspectives on New Media
Problem Solving and Programming Concepts
Computer Science I
Computer Science II
Related Professional Studies
LAW2001The Legal Environment of Business I4.5
MATH2002Statistics II4.5
MCST2450Writing in Digital Media4.5
Applied/Experiential Learning +
Choose 9 credits from the following ++9
College of Business Internship
Directed Experiential Education +++
College of Engineering & Design Internship
A&S Core Experience
Communications Foundations Courses13.5
English Composition
Advanced Composition and Communication
Communication Skills
Integrative Learning9
Two ILS courses, one at the 2000 level, and one at the 4000 level (ILS2385 recommended).
Arts and Humanities9
Ethics: A Global Perspective
One course from ART, HIST, HUM‡, LIT, or REL
Fundamentals of Algebra
One course from BIO^, CHM±, PHY° or SCI
Social Sciences9
Sociology I
One course from ANTH°°, ECON, LEAD, PSCI, or PSYC
A&S Electives9.0
Two courses with an EASC attribute, at least one at 3000 level or higher.
Total Credits180.0

Students are responsible for meeting prerequisites.


For Accelerated Master's program students, up to 3 graduate-level courses may apply towards the major elective requirements.


Students wishing to do 13.5 credits of BUS4799 College of Business Internship or TECX4099 Technology Internship must use 4.5 credits from their major electives based upon advising and prior planning.


Students not meeting the requirements for experiential education may take other course options with Dept. Chair and Dean approval. For online students who do not wish to register for an internship, 9 additional credits of major electives can be taken in place of the internship.


Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility.  For more information, visit Experiential Education & Career Services (EE&CS). 

Visit Courses by Subject Code for a listing of all campus courses.

‡HUM courses are not offered in North Miami or Online.
^BIO courses are not offered in North Miami, Charlotte or Online.
¶CAD courses are not offered Online.
±CHM courses are not offered in North Miami or Online.
°PHY courses are not offered in Charlotte.
°°ANTH courses are not offered in North Miami or Charlotte.

NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).

Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills. These writing skills will be assessed at the completion of ENG1021 Advanced Composition and Communication .

In collaboration with academic colleges across all JWU campuses, JWU Study Abroad programs offer a variety of options for major, minor, Arts & Science, and elective credit at many price points for students during the academic year and summer. Financial aid is applicable and scholarships are available. Visit the study abroad website for information, program descriptions and online applications.