Digital Marketing & Social Media - B.S.

The Digital Marketing & Social Media bachelor's degree program — a joint degree offered through the College of Engineering & Design and the College of Business — develops students’ understanding of consumer behavior, digital marketing and social media technology to attract, convert and retain customers. Through a solid foundation in the growing fields of marketing, technology and analytics, students gain a competitive advantage in the workplace upon graduation.   

Courses cover integrated marketing communications, media planning and buying, email marketing, SEO, marketing research and analytics, and social media marketing. Some courses may offer professional certifications in digital marketing, social media management, and project management. Students are also introduced to visual design concepts and tools, data visualization, data analysis, spreadsheet design, web design, UI/UX design, content design, and content management systems. Industry-relevant tools and software are explored for content creation across video, digital, programmatic and social media platforms.

The program culminates in a capstone course where students complete a comprehensive experiential project that encompasses the skills they learned in this program.

Upon completion of the program, graduates are expected to:

  • Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.
  • Analyze, evaluate and redesign existing digital marketing and/or social media strategies to optimize an organization’s online presence.
  • Provide data-driven solutions for the management of content in social media and online marketing campaigns.
  • Communicate complex data sets to both technical and non-technical audiences.

This program takes an interdisciplinary approach and emphasizes a variety of experiential education opportunities as a means of gaining readily transferrable knowledge upon graduation tailored to student learning, interests and professional goals. Additionally, students may choose to use an additional 15 credits from their free electives based on advising and pre-planning.

An important component of the program’s educational experience is the Arts & Sciences Core Experience. Graduates are expected to show competencies in higher-order thinking, communications, ethics, global diversity, responsible citizenship and leadership.

Digital Marketing & Social Media

A four-year program leading to the bachelor of science degree 

Major Courses College of Business
ADVC1010Marketing Communications3
ADVC1021Influencer Marketing3
ADVC2001Content Creation and Generative AI3
ADVC2011Media Buying and Planning3
ADVC4050Integrated Search Engine Marketing Campaigns3
FIT1040Spreadsheet Design for Business Solutions3
MRKT1001Marketing Foundations3
MRKT2050Market Research and Consumer Insights3
MRKT3045Social and Digital Media Marketing3
MRKT3085Marketing Analytics3
Major Courses College of Engineering & Design
DMSM1001Introduction to Digital/Social/Mobile Media3
DMSM2025Introduction to Data Visualization3
DMSM2050Spreadsheets for Data Analysis3
DMSM4030Senior Capstone4
GDES1040Foundations of Web Design3
GDES1060User Experience and Content Design I3
GDES2050Content Management Systems3
GDES3050Basics of Graphic Design3
GDES3300Design for Video I3
Applied/Experiential Learning
Choose 6 credits from the following:6
College of Business Internship Ic
Directed Experiential Education D
College of Engineering & Design Internship Ic
A&S Core Experience
Communications Foundations Courses9
Rhetoric & Composition I
Rhetoric & Composition II
Communication Skills
Integrative Learning6
Two ILS courses, one at the 2000 level, and one at the 4000 level (ILS2385 recommended)
Arts and Humanities6
Ethics: A Global Perspective
One course from ART, HIST, HUM, LIT, or REL
Fundamentals of Algebra (or higher, based on student's placement)
Statistics I
One course from BIO, CHM, PHY or SCI
Social Sciences6
Sociology I
One course from ANTH, ECON, GEND, LEAD, PSCI, PSYC, or RES
A&S Electives6
Two courses with an EASC attribute
Free Electives
15 credits selected from 1000-4999 numbered offerings within the university15
Total Credits121.0

IcTypically, internships require a minimum of six credits. Students interested in a 9 or 12-credit internship can apply additional experiential learning and free elective credits, if available. Students are strongly encouraged to contact a faculty advisor before scheduling internship and free elective credits.

D Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS). 

Note: Students must pass MATH0010 Pre-Algebra or have equivalent placement scores to enroll in required math courses.

Note: Students must pass ENG0001 Writing Workshop or have equivalent placement scores to enroll in ILS 2000-level courses.

Internships will be available but they will not be required. For online students who do not wish to register for an internship, 3000+ level college discipline-specific courses can be taken in place of the internship.

In collaboration with academic colleges across all JWU campuses, JWU Global Study Abroad programs offer a variety of international, domestic, and digital options for major, minor, free electives, experiential learning, and transferable courses. There are many affordable options for students during a semester, winter session, spring and/or summer breaks.  Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester or full year. Financial aid may be applied, and some partners offer external scholarships.  Premiere programs do not qualify for JWU scholarships or grants; however federal aid is available.  Visit the study abroad website for information, program descriptions and online applications. Where will you go? Wherever you decide, make the best of your educational journey!