Digital Marketing & Social Media - B.S.

The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business. 

This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM strategy; and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.

Upon completion of the program, graduates are expected to:

  • Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.
  • Develop, evaluate and optimize web design and user experience.
  • Provide data driven solutions for the management of content in social media and online marketing campaigns.
  • Communicate complex data sets to both technical and non-technical audiences.

With the continual increased use of digital marketing and social media, there is a growing need for employees with marketing, technology and analytics backgrounds. This program provides students with a solid foundation in each of these areas, giving them a competitive advantage in the workplace.

An experiential educational experience is also offered. There are a variety of options available for students to complete the required 6-credit experience. Students may elect to add an additional 3 credits from their major electives based upon advising and prior planning.

An important component of the program’s educational experience is the Arts & Sciences Core Experience. Graduates are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship and leadership.

Digital Marketing & Social Media

A four-year program leading to the bachelor of science degree 

Major Courses College of Business
ADVC3010Digital Media Planning3
ADVC4050Search Engine Marketing3
MRKT1001Marketing Foundations3
MRKT2050Marketing Research3
MRKT3045Social Media Marketing3
MRKT3085Marketing Analytics3
Major Courses College of Engineering & Design
CSIS2030Database Concepts3
CSIS2075Interface Design for Mobile Devices3
FIT1040Spreadsheet Design for Business Solutions3
FIT2050Spreadsheets for Data Analysis3
GDES1040Screen Design & Coding I3
GDES1060User Experience and Content Design I3
GDES2050Content Management Systems3
SMW1001Introduction to Digital/Social/Mobile Media3
SMW2025Introduction to Data Visualization3
SMW4010Senior Capstone I3
SMW4020Senior Capstone II3
Major Electives *
Choose three of the following: **9
Marketing Communications
Media Strategy
Creative Concepts and Strategy
Copywriting and Art Direction
Special Projects in Integrated Marketing Communications
Problem Solving and Programming Concepts
Computer Science I
Computer Science II
Media Communications
Critical Perspectives on New Media
Applied/Experiential Learning
Choose 6 credits from the following6
College of Business Internship ***
Directed Experiential Education D
College of Engineering & Design Internship ***
Related Professional Studies
LAW2001The Legal Environment of Business I3
MATH2002Statistics II3
MCST2450Writing in Digital Media3
A&S Core Experience
Communications Foundations Courses9
Rhetoric & Composition I
Rhetoric & Composition II
Communication Skills
Integrative Learning6
Two ILS courses, one at the 2000 level, and one at the 4000 level (ILS2385 recommended).
Arts and Humanities6
Ethics: A Global Perspective
One course from ART, HIST, HUM, LIT, or REL
Fundamentals of Algebra
Statistics I
One course from BIO, CHM, PHY or SCI
Social Sciences6
Sociology I
One course from ANTH, ECON, LEAD, PSCI, or PSYC
A&S Electives6
Two courses with an EASC attribute.
Total Credits120.0

D Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS). 

NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).

Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills to fulfill the graduation writing requirement. These writing skills are assessed in ENG1021 Rhetoric & Composition II. Students who have met the requirement of ENG1021 Rhetoric & Composition II or ENG1027 Honors Advanced Composition and Communications: Civic Discourse outside of Johnson & Wales University must fulfill the graduation writing requirement through successful completion of ENG0001 Writing Workshop.

Internships will be available but they will not be required. For online students who do not wish to register for an internship, 3000+ level college discipline-specific courses can be taken in place of the internship.

In collaboration with academic colleges across all JWU campuses, JWU Global Study Abroad programs offer a variety of international options for major, minor, arts and sciences, and elective credit at many affordable price points for students during the academic year, break periods, and summer. Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester or full year. Financial aid may be applied and scholarships are available. Visit the study abroad website for information, program descriptions and online applications. Where will you go?