Digital Marketing & Social Media - B.S.
Effective Fall 2020, Johnson & Wales University will complete its transition from a term calendar to a semester calendar. Starting with the 2020–21 catalog, all programs will represent course requirements in semester credit hours rather than quarter credit hours. Students who started on terms and will finish their degree requirements on semesters should consult with their assigned academic counselor in Student Academic Services or faculty advisor on semester transition academic planning.
The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business.
This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM strategy; and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.
Upon completion of the program, graduates are expected to:
- Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.
- Develop, evaluate and optimize web design and user experience.
- Provide data driven solutions for the management of content in social media and online marketing campaigns.
- Communicate complex data sets to both technical and non-technical audiences.
With the continual increased use of digital marketing and social media, there is a growing need for employees with marketing, technology and analytics backgrounds. This program provides students with a solid foundation in each of these areas, giving them a competitive advantage in the workplace.
An experiential educational experience is also offered. There are a variety of options available for students to complete the required 9-credit experience. Students may elect to add an additional 4.5 credits from their major electives based upon advising and prior planning.
An important component of the program’s educational experience is the Arts & Sciences Core Experience. Graduates are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship and leadership.
Digital Marketing & Social Media
A four-year program leading to the bachelor of science degree
CreditsMajor Courses College of Business
|ADVC3010||Digital Media Planning||4.5|
|ADVC4050||Search Engine Marketing||4.5|
|MRKT1001||Principles of Marketing||4.5|
|MRKT3045||Social Media Marketing||4.5|
|Major Courses College of Engineering & Design|
|FIT1040||Spreadsheet Design for Business Solutions||4.5|
|FIT2050||Spreadsheets for Data Analysis||4.5|
|GDES1040||Screen Design & Coding I||4.5|
|GDES1060||User Experience and Content Design I||4.5|
|GDES2050||Content Management Systems||4.5|
|PRMG2010||Introduction to Project Management||4.5|
|SMW1001||Introduction to Digital/Social/Mobile Media||4.5|
|SMW2025||Introduction to Data Visualization||4.5|
|SMW4010||Senior Capstone I||4.5|
|SMW4020||Senior Capstone II||4.5|
|Major Electives *|
|Choose three of the following: **||13.5|
|Creative Concepts and Strategy|
|Copywriting and Art Direction|
|Special Projects in Integrated Marketing Communications|
|Critical Perspectives on New Media|
|Problem Solving and Programming Concepts|
|Computer Science I|
|Computer Science II|
|Related Professional Studies|
|LAW2001||The Legal Environment of Business I||4.5|
|MCST2450||Writing in Digital Media||4.5|
|Applied/Experiential Learning +|
|Choose 9 credits from the following ++||9|
|College of Business Internship|
|Directed Experiential Education +++|
|College of Engineering & Design Internship|
|A&S Core Experience|
|Communications Foundations Courses||13.5|
|Advanced Composition and Communication|
Two ILS courses, one at the 2000 level, and one at the 4000 level (ILS2385 recommended).
|Arts and Humanities||9|
|Ethics: A Global Perspective|
One course from ART, HIST, HUM‡, LIT, or REL
|Fundamentals of Algebra|
One course from BIO^, CHM±, PHY° or SCI
One course from ANTH°°, ECON, LEAD, PSCI, or PSYC
Two courses with an EASC attribute, at least one at 3000 level or higher.
Students are responsible for meeting prerequisites.
For Accelerated Master's program students, up to 3 graduate-level courses may apply towards the major elective requirements.
Students not meeting the requirements for experiential education may take other course options with Dept. Chair and Dean approval. For online students who do not wish to register for an internship, 9 additional credits of major electives can be taken in place of the internship.
Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS).
Visit Courses by Subject Code for a listing of all campus courses.
‡HUM courses are not offered in North Miami or Online.
^BIO courses are not offered in North Miami, Charlotte or Online.
¶CAD courses are only offered in Providence.
±CHM courses are not offered in North Miami or Online.
°PHY courses are not offered in Charlotte.
°°ANTH courses are not offered in North Miami or Charlotte.
NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).
Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills to fulfill the graduation writing requirement. These writing skills will be assessed at the completion of ENG1021 Advanced Composition and Communication. Students who have met the requirement of ENG1021 Advanced Composition and Communication or ENG1027 Honors Advanced Composition and Communications: Civic Discourse outside of Johnson & Wales University must fulfill the graduation writing requirement through successful completion of ENG0001 Writing Workshop.
In collaboration with academic colleges across all JWU campuses, JWU Study Abroad programs offer a variety of international options for major, minor, Arts & Sciences, and elective credit at many price points for students during the academic year and summer. Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester. Financial aid is applicable and scholarships are available. Visit the study abroad website for information, program descriptions and online applications.