Advertising - MINOR

The Advertising Minor offers students a collaborative, hands-on, résumé-building experience in the exciting field of advertising. Students learn from a comprehensive process that begins with gathering consumer research and insights and leads to formation of “the big idea” and its creative execution. A minor in Advertising complements many of the current degree offerings and provides expanded career opportunities that result from working on advertising campaigns. Students build a portfolio of work to support their career ambitions in areas such as copywriting, media communications, campaign strategy and research.



ADVC1010Marketing Communications *3
ADVC2001Content Creation and Generative AI3
ADVC2011Media Buying and Planning3
Choose two of the following:6
Influencer Marketing
Personal Branding and Portfolio Seminar
Design for Video I
Consumer Behavior
Total Credits15.0

Students are responsible for meeting prerequisites.

If a minor course is listed as a major course in a student’s major program, the student must choose additional courses from an elective list to complete the minor. Please see the Minors, Specializations and Certificates page for additional information.