Advertising - MINOR
The Advertising Minor offers students a collaborative, hands-on, résumé-building experience in the exciting field of advertising. Students learn from a comprehensive process that begins with gathering consumer research and insights and leads to formation of “the big idea” and its creative execution. A minor in Advertising complements many of the current degree offerings and provides expanded career opportunities that result from working on a national advertising campaign. Students build a portfolio of work to support their career ambitions in areas such as copywriting, media communications, art direction, campaign strategy and research.
As part of the program, students select courses to emphasize their experience in strategy or creative advertising.
|Marketing Communications *
|Creative Concepts and Strategy
|Integrated Marketing Communications Seminar I
|Choose two of the following:
|Copywriting and Art Direction
|Special Projects in Integrated Marketing Communications
|Basics of Print Design
|Introduction to Media Production
Students are responsible for meeting prerequisites.
If a minor course is listed as a major course in a student’s major program, the student must choose additional courses from an elective list to complete the minor. Please see the Minors, Specializations and Certificates page for additional information.