Advertising - MINOR
The Advertising Minor offers students a collaborative, hands-on, résumé-building experience in the exciting field of advertising. Students learn from a comprehensive process that begins with gathering consumer research and insights and leads to formation of “the big idea” and its creative execution. A minor in Advertising complements many of the current degree offerings and provides expanded career opportunities that result from working on advertising campaigns. Students build a portfolio of work to support their career ambitions in areas such as copywriting, media communications, campaign strategy and research.
Advertising
Minor
| ADVC1010 | Marketing Communications * | 3 |
| ADVC2001 | Content Creation and Generative AI | 3 |
| ADVC2011 | Media Buying and Planning | 3 |
| Choose two of the following: | 6 | |
| Influencer Marketing | ||
| Personal Branding and Portfolio Seminar | ||
| Design for Video I | ||
| Consumer Behavior | ||
| Total Credits | 15.0 | |
- *
Students are responsible for meeting prerequisites.
If a minor course is listed as a major course in a student’s major program, the student must choose additional courses from an elective list to complete the minor. Please see the Minors, Specializations and Certificates page for additional information.