MBA - Marketing Concentration
The Master of Business Administration degree program with a concentration in Marketing provides graduate students with knowledge and information about marketing strategy within the framework of business strategy and its interdependent functional strategies that create and deliver the value proposition. The marketing concentration emphasizes the importance of stakeholders in managing and/or revitalizing brands over time. Students evaluate best practices in hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online and digital channels designed to deliver interactive, omnichannel customer experiences that put customers at the center of all decisions. After graduating with this concentration, students can opt to pursue several key professional certifications.
Upon completion of this program, graduates are expected to:
- Gather, interpret and analyze research to inform decision-making at operational and strategic levels of an organization.
- Use advanced communication skills and awareness of cultural differences in global and domestic business interactions.
- Analyze problems from a diverse perspective, pose effective solutions and evaluate the impact of executive decisions.
- Assess and evaluate business entities taking into account cross-functional environments as they affect ethical decision making in domestic and global organizations.
- Create marketing and branding strategies within the framework of business strategy, leveraging traditional, digital and social media that influence targeted stakeholders.
Master of Business Administration - Marketing Concentration
Master of Business Administration
Credits Foundation Courses | ||
| BUS5000 | Business Fundamentals | 3 |
| BUS5010 | Quantitative Methods in Business | 3 |
| Core Courses | ||
| ACCT5600 | Accounting for Strategic Decision-Making | 3 |
| BUS5600 | Business Analytics | 3 |
| FISV5600 | Financial Management | 3 |
| MGMT5575 | Operations Management | 3 |
| MGMT5800 | Effective Leadership | 3 |
| MRKT5500 | Strategic Marketing | 3 |
| RSCH5800 | Evidence-Based Research in Management | 3 |
| Marketing Courses * | ||
| MRKT6010 | Advertising and Promotional Strategies | 3 |
| MRKT6035 | Brand Management | 3 |
| MRKT6125 | Marketing in the Digital Environment | 3 |
| MRKT6543 | Social Media & Internet Marketing | 3 |
| Career Capstone Course | ||
| MGMT6800 | Business Policy and Strategy | 3 |
| Total Credits | 36.0-42.0 | |
- *
Note for Providence Campus students: MBA concentration courses may only be available online. Students should consult with their academic advisor regarding course availability and for planning.
Graduate
To be considered for admission into any JWU graduate degree program offered on campus, the following documents must be submitted:
- A completed graduate application for admission
- Official or certified transcripts/mark sheets from all institutions attended, including proof of bachelor’s degree and master's degree (if applicable) conferral. Transcripts issued to a student are not considered official unless in an unopened university envelope. When a graduate program application is submitted prior to completing requirements for the bachelor's degree, Graduate Admissions will consider the application and, if admissible, will offer an acceptance pending submission of final transcript verifying bachelor degree conferral. Without such verification, students may not be allowed to register for the current semester or continue enrollment, and will be in jeopardy of losing their academic status with the university.
- Statement of Purpose: an essay explaining your motivation, aptitude and goals related to graduate-level study
- Letters of recommendation. Most graduate programs at JWU require two letters of recommendation. Recommendations should be from individuals qualified to attest to the applicant’s potential for success at the graduate level of study.
- Current résumé or CV
- Applicants holding a bachelor's degree in any major are welcome to apply; a cumulative grade point average of 2.85 is required for admission.