MBA - Marketing Concentration

The Master of Business Administration degree program with a concentration in Marketing provides graduate students with knowledge and information about marketing strategy within the framework of business strategy and its interdependent functional strategies that create and deliver the value proposition. The marketing concentration emphasizes the importance of stakeholders in managing and/or revitalizing brands over time. Students create growth strategies utilizing market penetration and development, product development and diversification approaches. Students create hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online and digital channels designed to deliver interactive, omnichannel customer experiences that put customers at the center of all decisions.

Upon completion of this program, graduates are expected to:

  • Gather, interpret and analyze research to inform decision-making at operational and strategic levels of an organization.
  • Use advanced communication skills and awareness of cultural differences in global and domestic business interactions.
  • Analyze problems from a diverse perspective, pose effective solutions and evaluate the impact of executive decisions.
  • Assess and evaluate business entities taking into account cross-functional environments as they affect ethical decision making in domestic and global organizations.
  • Create marketing and branding strategies within the framework of business strategy, leveraging traditional, digital and social media that influence targeted stakeholders.

Master of Business Administration — Marketing Concentration

Master of Business Administration 

Credits
Foundation Courses
ECON5000A Survey of Economic Principles3
FISV5000Corporate Financial Accounting3
Core Courses
FISV5600Financial Management3
FISV5720Financial Reporting and Control3
IBUS5511Global Economic Environments3
MGMT5575Operations Management3
MGMT5800Effective Leadership3
MRKT5500Strategic Marketing3
RSCH5800Evidence-Based Research in Management3
Marketing Courses *
MRKT6010Advertising and Promotional Strategies3
MRKT6035Brand Management3
Choose two of the following:6
Marketing in the Digital Environment
Digital Analytics for Marketing Managers
Social Media & Internet Marketing
Career Capstone Course
MGMT6800Business Policy and Strategy3
Total Credits36.0-42.0