MBA - Event Leadership Concentration

The Master of Business Administration degree program with a concentration in Event Leadership provides the graduate student the opportunity to gain knowledge and information that enables the effective organization and management of events in the corporate, public and private sectors. Both global and domestic live events will be examined, and students learn to synthesize theory and apply industry-specific skills and leadership techniques. This degree encompasses the management demands of events, a dynamic facet of numerous industries. Topics include event leadership, research, design, planning, coordination, execution, site selection, venue management, multipurpose event spaces, sales, negotiations, sustainability, marketing and budgeting. Students gain a sound understanding of how to strategically and effectively design, plan and execute live events in the corporate, private and public sectors in multiple geographic areas. Graduates of the MBA degree with a concentration in Event Leadership may strive to seek leadership positions within the dynamic and global events industry.

Upon completion of the program, graduates are expected to:

  • Gather, interpret and analyze research to inform decision-making at operational and strategic levels of an organization.
  • Use advanced communication skills and awareness of cultural differences in global and domestic business interactions.
  • Analyze problems from a diverse perspective, propose effective solutions and evaluate the impact of executive decisions.
  • Assess and evaluate business entities taking into account cross-functional environments as they affect ethical decision making in domestic and global organizations.
  • Advance organizational objectives and support strategic initiatives through the development and production of events.

Master of Business Administration - Event Leadership Concentration

 Master of Business Administration 

Credits
Foundation Courses
BUS5000Business Fundamentals3
BUS5010Quantitative Methods in Business3
Core Courses
ACCT5600Accounting for Strategic Decision-Making3
BUS5600Business Analytics3
FISV5600Financial Management3
MGMT5575Operations Management3
MGMT5800Effective Leadership3
MRKT5500Strategic Marketing3
RSCH5800Evidence-Based Research in Management3
Event Leadership Courses *
SEE6000Event Leadership and Planning3
SEE6020Event Operations & Risk Management3
SEE6040Sustainable Event Management3
SEE6060Negotiations for Event Management3
Career Capstone Course
MGMT6800Business Policy and Strategy3
Total Credits36.0-42.0
*

Note for Providence Campus students: MBA concentration courses may only be available online. Students should consult with their academic advisor regarding course availability and for planning.

Graduate

To be considered for admission into any JWU graduate degree program offered on campus, the following documents must be submitted:

  1. A completed graduate application for admission
  2. Official or certified transcripts/mark sheets from all institutions attended, including proof of bachelor’s degree and master's degree (if applicable) conferral. Transcripts issued to a student are not considered official unless in an unopened university envelope. When a graduate program application is submitted prior to completing requirements for the bachelor's degree, Graduate Admissions will consider the application and, if admissible, will offer an acceptance pending submission of final transcript verifying bachelor degree conferral. Without such verification, students may not be allowed to register for the current semester or continue enrollment, and will be in jeopardy of losing their academic status with the university.
  3. Statement of Purpose: an essay explaining your motivation, aptitude and goals related to graduate-level study
  4. Two letters of recommendation from individuals qualified to attest to the applicant’s potential for success at the graduate level of study.
  5. Current résumé or CV
  6. Applicants holding a bachelor's degree in any area are welcome to apply; a 2.85 cumulative grade point average is required.