Fashion Merchandising & Retailing - BS
The Fashion Merchandising & Retailing bachelor’s degree program prepares students for careers in a variety of marketing, managerial and executive opportunities. Students learn fashion and retail concepts in areas such as merchandise buying, visual merchandising and fashion marketing.
Upon completion of the program, graduates are expected to:
- Apply the major concepts, skills and values related to global fashion markets and designer contributions.
- Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods as required in fashion merchandising and retailing.
- Use decision-support tools to resolve contemporary business issues using ethical business practices.
- Apply creative and advanced analytical competencies necessary for careers in fashion merchandising and retail marketing.
- Identify, analyze and forecast future industry trends in the acquisition of products and manufacturing of consumer goods.
Upon completion of the Merchandising Buying specialization, students are expected to:
- Apply merchandising competencies necessary for careers in product allocation and retail buying.
Upon completion of the Fashion Marketing and Visual Merchandising specialization, students are expected to:
- Apply visual design competencies required for creative careers in visual merchandising and fashion marketing.
Students may apply skills learned in this degree program to opportunities such as directed experiential education, internships, summer work or study abroad programs. These programs are tailored based on the student’s learning, interests and professional goals. Students may also meet with faculty advisors to select a specific career focus.
Upon graduation, students are prepared for fashion and retail entry-level positions in areas such as retail sales management, fashion showroom management, executive store management, merchandise buying, visual merchandising, fashion marketing, fashion forecasting, fashion blogging, fashion promotions, and textile development.
The Fashion Merchandising & Retailing degree program at the Providence and Charlotte campuses offers 2 specializations: Merchandising Buying and Fashion Marketing and Visual Merchandising.
The Merchandising Buying specialization (22.5 credits) prepares students for careers in the fashion and retail industries and is designed to align with industry standards. This specialization complements the student's degree by providing expanded career opportunities, and gives students the opportunity to develop expertise in the areas of merchandise allocation, buying, analysis and/or product development.
The Fashion Marketing and Visual Merchandising specialization (22.5 credits) is designed specifically for those students considering visual merchandising as a career. CAD1000 Computer-Aided Drafting 1 and co-requisite CAD1L00 Computer-Aided Drafting I Lab may be taken as electives in this specialization at the Providence Campus. These courses are intended to give students the opportunity to develop expertise in areas that complement their major. Courses prepare students for careers within the field and align with industry standards. Real-world applications are embedded in this specialization. The Fashion Marketing and Visual Merchandising specialization is suitable for students who are interested in careers in fashion promotion, visual merchandising, event planning, fashion marketing, advertising, communications and fashion blogging.
Fashion Merchandising & Retailing
A four-year program leading to the bachelor of science degree
|FIT1040||Spreadsheet Design for Business Solutions||4.5|
|LAW2001||The Legal Environment of Business I||4.5|
|MGMT1001||Contemporary Business Management I||4.5|
|MGMT2001||Human Resource Management||4.5|
|MRKT1001||Principles of Marketing||4.5|
|RTL1005||Introduction to Retailing||4.5|
|RTL1020||The Business of Fashion||4.5|
|RTL2063||Retail Industry Seminar||4.5|
|RTL2095||Fashion and Retail Lab||4.5|
|RTL3030||Cases in Fashion and Retail||4.5|
|RTL4010||Retail Executive Decision Making||4.5|
|A&S Core Experience|
|Communications Foundation Courses||13.5|
|Advanced Composition and Communication|
Two ILS courses, one at the 2000 level, and one at the 4000 level.
|Arts and Humanities||9|
|Ethics: A Global Perspective|
One course from ART, HIST, HUM‡, LIT, or REL
|A Survey of College Mathematics (or higher, based on student's placement)|
One course from BIO^, CHM±, PHY° or SCI
One course from ANTH°°, LEAD, PSCI, PSYC or SOC
Two courses with an EASC attribute, at least one at 3000 level or higher.
|Free Electives #|
|45 credits selected from 1000-4999 numbered offerings within the university.||45|
Visit Courses by Subject Code for a listing of all campus courses.
‡HUM courses are not offered in North Miami or Online.
^BIO courses are not offered in North Miami, Charlotte or Online.
¶CAD courses are not offered Online.
±CHM courses are not offered in North Miami or Online.
°PHY courses are not offered in Charlotte.
°°ANTH courses are not offered in North Miami or Charlotte.
# In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), Internship, Minor or Study Abroad. For Accelerated Master's program students, up to 3 graduate-level courses may apply. Students are strongly encouraged to contact an advisor before scheduling free elective credits.
CreditsSpecialization in Merchandising Buying *
|Apparel Quality Analysis|
|Choose two of the following:|
CreditsSpecialization in Fashion Marketing and Visual Merchandising *
|Social Media Marketing|
|Choose two of the following:|
|History of Fashion|
|The Business of Event Management|
Students may select a specialization to fulfill free elective credit.
NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).
Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills. These writing skills will be assessed at the completion of ENG1021 Advanced Composition and Communication .
In collaboration with academic colleges across all JWU campuses, JWU Study Abroad programs offer a variety of options for major, minor, Arts & Science, and elective credit at many price points for students during the academic year and summer. Financial aid is applicable and scholarships are available. Visit the study abroad website for information, program descriptions and online applications.