Sport Management - B.S.

Please note that this program will not be offered on the Providence Campus during the 2020-2021 Academic Year. 

The Sport Management bachelor's degree program prepares students to enter the multibillion-dollar sport industry with the skills and knowledge to excel in their career. A business and managerial foundation provides a solid core of industry-relevant courses supported by a sport industry theoretical background. Coursework is coupled with professional preparation, active-learning classrooms and access to industry professionals.

During the first year of the program, students begin taking foundation courses in sport management and business management. Students are also required to participate in a semester-long, off-site internship, under the direction of an industry professional. This experience allows students to actively participate in the real-world setting of professional, intercollegiate or amateur sports.

Upon completion of the program, graduates are expected to:

  • Apply the major concepts of marketing, finance and management to the sport management industry.
  • Communicate effectively to a wide range of stakeholders in a variety of contexts within the sport management industry.
  • Utilize analytics to influence decision-making and improve current practices within the sport management industry.
  • Apply sport management principles to develop informed, ethical decisions in the sport management industry.

Sport Management

A four-year program leading to the bachelor of science degree

Business Foundations
ACCT1210Financial Accounting3
or ACCT2150 Accounting for Hospitality Service Organizations
ACCT3150Financial Management for Hospitality Service Organizations3
or FISV2000 Finance
CAR0010Career Management1
FIT1040Spreadsheet Design for Business Solutions3
HOSP2040Human Resources Management in Service Organizations3
or MGMT2001 Human Resource Management
LAW2001The Legal Environment of Business I3
or LAW2005 Hospitality Law
Major Courses
MRKT1001Brand Marketing & Consumer Value3
SEE3160Sponsorship, Sales and Relationship Management3
SPM1001Introduction to Sport Management3
SPM1020Managing Sport Events3
SPM1040Principles of Sport Management3
SPM2012Intercollegiate, Amateur and Olympic Sports3
SPM2220Professional Sport Management3
SPM3002Economics and Finance of Sport3
SPM3031Sport Compliance, Governance and Regulation3
SPM3040Global Perspectives of Sport3
or SPM3050 Managing Sport Organizations
SPM4010Sport Marketing & Analytics3
or SPM4030 Sport in Contemporary Society
SPM4060Innovative Leadership in Sport3
Applied/Experiential Learning
COHM4799College of Hospitality Management Advanced Internship12
A&S Core Experience
Communications Foundations Courses9
English Composition
Advanced Composition and Communication
Communication Skills
Integrative Learning 6
Two ILS courses, one at the 2000 level, and one at the 4000 level
Arts and Humanities 6
Ethics: A Global Perspective
One course from ART, HIST, HUM‡, LIT or REL
A Survey of College Mathematics (or higher, based on student's placement)
Statistics I
One course from BIO^, CHM±, PHY° or SCI
Social Sciences 6
One course from ANTH°°, LEAD, PSCI, PSYC or SOC
A&S Electives6
Foundations of Leadership Studies
One course with an EASC attribute
Free Electives #
15 credits selected from 1000-4999 numbered offerings within the university15
Total Credits121.0

#  In addition to classes, free elective credits may be applied to a number of options such as internship, study abroad, Directed Experiential Education courses and courses in a specialization or minor as relevant. For Accelerated Master's program students, up to three graduate-level courses may apply. Students are strongly encouraged to contact a faculty adviser before scheduling free elective credits.

Visit Courses by Subject Code for a listing of all campus courses.

‡HUM courses are not offered in North Miami or Online.
^BIO courses are not offered in North Miami.
¶CAD courses are only offered in Providence.
±CHM courses are not offered in North Miami or Online.
°PHY courses are not offered in Charlotte.
°°ANTH courses are not offered in North Miami or Charlotte.

NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).

Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills to fulfill the graduation writing requirement. These writing skills are assessed in ENG1021 Advanced Composition and Communication. Students who have met the requirement of ENG1021 Advanced Composition and Communication or ENG1027 Honors Advanced Composition and Communications: Civic Discourse outside of Johnson & Wales University must fulfill the graduation writing requirement through successful completion of ENG0001 Writing Workshop.

In collaboration with academic colleges across all four JWU campuses, JWU Global — Study Abroad programs offer a variety of international options for major, minor, arts and sciences, and elective credit at many affordable price points for students during the academic year, break periods, and summer. Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester. Financial aid is applicable and scholarships are available. Visit the study abroad website for information, program descriptions and online applications. Where will you go?