International Beverage Management - M.S.

The International Beverage Management Master of Science degree program is designed for professionals who are currently in or wish to enter beverage-related businesses. It advances the knowledge of beverage, including beverage products, beverage management, current and new and emerging markets, consumers, and the value chain for global beverages. Students develop skills to use this knowledge to make decisions and take actions that produce positive results in the business marketplace, and to function in an exciting and fast-changing business environment, by recognizing and exploiting developing trends. As the beverage industry expands locally, nationally and internationally, this degree offers the opportunity to develop these necessary skills and develop them into industry leaders.

Upon completion of the program, graduates are expected to:

  • Demonstrate fluency in the professional language of the beverage industry.
  • Demonstrate competence with practical techniques used to analyze the sensory properties of beverages.
  • Critically analyze research to inform socially responsible decision-making within beverage organizations. 
  • Develop marketing plans for beverage products and markets that encompass legislative, cultural, sociological and motivational differences.
  • Understand the biological and chemical bases of brewing, distilling and winemaking processes.

International Beverage Management

Master of Science 

Credits
Core Courses
BEV5100General Studies in Fermentation Science3
BEV5200Advanced Global Wine Studies3
BEV5250Advanced Global Studies in Beer and Brewing Operations3
BEV5300Advanced Global Spirits Studies3
BEV5350Advanced Beverage Marketing and Retail3
BEV5400Contemporary Issues in the Global Beverage Industry3
or COHM6799 College of Hospitality Management Graduate Internship
MRKT5500Strategic Marketing3
MRKT6035Brand Management3
MRKT6543Social Media & Internet Marketing3
RSCH5700Research and Inquiry3
Total Credits30.0