Beverage Sales & Marketing Management - B.S.
Beverage Sales & Marketing Management bachelor's degree program is a unique joint college degree among the College of Hospitality Management, the College of Business and the College of Food Innovation & Technology. It combines the strengths of two benchmark JWU programs, preparing students for careers in the exciting field of sales and marketing in the beverage industry. Students learn core lessons in hospitality and business management, develop a foundation of knowledge in sales and marketing, and gain advanced knowledge of a wide variety of beverages. Students have the opportunity to choose a specialization in wine or in beer, mead and cider. The program prepares students for careers as suppliers, importers and wholesalers and in the direct-to-consumer beverage world.
Upon completion of this program, graduates are expected to:
- Apply knowledge of beverage characteristics to develop customized beverage sales and marketing programs.
- Communicate effectively in beverage sales and marketing environments.
- Formulate strategic sales and marketing plans for local, national and/or global brands.
Upon completion of the Wine Sales specialization, graduates are expected to:
- Differentiate and describe the characteristics associated with wine styles from around the world for purposes of creating sales and marketing strategies.
Upon completion of the Beer, Mead, Fruit Wines, Cider Sales specialization, graduates are expected to:
- Differentiate and describe the unique characteristics and attributes associated with beer, mead, fruit wine and cider for purposes of creating sales and marketing strategies.
Online students must be of legal drinking age; 21 years of age in the US or of minimum legal drinking age in the country where they are attending the course. Please note that we periodically ask students to provide us with a government ID showing their date of birth.
Beverage Sales & Marketing Management
A four-year program leading to the bachelor of science degree
Credits Business Foundations | ||
| ACCT2150 | Accounting for Hospitality Service Organizations | 3 |
| ACCT3150 | Financial Management for Hospitality Service Organizations | 3 |
| LAW2005 | Hospitality Law | 3 |
| Major Courses | ||
| CUL2010 | Foundations of Fermented Foods | 3 |
| CUL3020 | Foundations of Wine | 3 |
| CUL3092 | Brewing Arts | 3 |
| CUL3093 | Coffee, Tea and Non-alcoholic Beverage Specialist | 3 |
| CUL4045 | Spirits and Mixology Management | 3 |
| FSM1001 | Introduction to the Food & Beverage Industry | 3 |
| FSM2007 | Food and Beverage Technology & Application Systems | 3 |
| FSM2055 | Beverage Appreciation | 3 |
| FSM3060 | Front of the House Operations Management | 3 |
| FSM3080 | Food & Beverage Marketing and Distribution | 3 |
| FSM4070 | The Business of Alcohol Distribution, Retail and Sales | 3 |
| HOSP2040 | Human Resources Management in Service Organizations | 3 |
| MRKT1001 | Marketing Foundations | 3 |
| MRKT1011 | Key Account Management | 3 |
| MRKT2050 | Marketing Research | 3 |
| MRKT3005 | Brand Marketing | 3 |
| MRKT3045 | Social Media Marketing | 3 |
| MRKT4055 | Global Strategic Marketing | 3 |
| Related Professional Studies | ||
| CAR0010 | Career Management | 1 |
| FYS1020 | First-Year Seminar | 1 |
| A&S Core Experience | ||
| Communications Foundation Courses | 9 | |
| Rhetoric & Composition I | ||
| Rhetoric & Composition II | ||
| Communication Skills | ||
| Integrative Learning | 6 | |
Two ILS courses, one at the 2000 level, and one at the 4000 level | ||
| Arts and Humanities | 6 | |
| Ethics: A Global Perspective | ||
One course from ART, HIST, HUM, LIT or REL | ||
| Mathematics | 6 | |
| A Survey of College Mathematics (or higher, based on student's placement) | ||
| Statistics I | ||
| Science | 3 | |
One course from BIO, CHM, PHY or SCI | ||
| Social Sciences | 6 | |
| Macroeconomics | ||
One course from ANTH, GEND, LEAD, PSCI, PSYC, RES or SOC | ||
| A&S Electives | 6 | |
Two courses with an EASC attribute | ||
| Free Electives # | ||
| 15 credits selected from 1000-4999 numbered offerings within the university | 15 | |
| Total Credits | 122.0 | |
Credits Wine Sales Specialization | 15 | |
| New World Wines | ||
| Old World Wines | ||
| Sommelier Capstone | ||
| Beverage Operations Management | ||
| Choose 3 credits from the following: | ||
| College of Hospitality Management Internship | ||
| Directed Experiential Education D | ||
Credits Beer, Mead, Fruit Wines & Cider Sales Specialization | 15 | |
| Exploring Mead and Honey | ||
| Exploring Ciders and Fruit Wines | ||
| Beer Sommelier Capstone | ||
| Beverage Operations Management | ||
| Choose 3 credits from the following: | ||
| College of Hospitality Management Internship | ||
| Directed Experiential Education D | ||
D Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS).
# In addition to classes, free elective credits may be applied to a number of options such as internship, study abroad, Directed Experiential Education courses and courses in a specialization or minor as relevant. For Accelerated Master's program students, up to three graduate-level courses may apply. Students are strongly encouraged to contact a faculty advisor before scheduling free elective credits.
NOTE: Students must pass MATH0010 Pre-Algebra or have equivalent placement scores to enroll in required math course(s).
Note: Students must pass ENG0001 Writing Workshop or have equivalent placement scores to enroll in ILS 2000-level courses
In collaboration with academic colleges across all JWU campuses, JWU Global Study Abroad programs offer a variety of international options for major, minor, arts and sciences, and elective credit at many affordable price points for students during the academic year, break periods, and summer. Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester or full year. Financial aid may be applied and scholarships are available. Visit the study abroad website for information, program descriptions and online applications. Where will you go?