Social Media & Web Technologies - BS

Please note that this program will not be offered for the 2017-2018 Academic Year.

The Social Media & Web Technologies bachelor's degree program focuses on the design and development of social media tools and services using web technologies.

This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media applications, web analytics, search engine optimization, and data collection and analysis. This program consists of a number of general studies courses and related professional studies courses, including social media marketing and cyber law.

Upon completion of the program, graduates are expected to:

  • Collect and analyze data to evaluate the effectiveness of social media and web presence.
  • Develop strategies for improvement of web content and user experience.
  • Provide data driven solutions for the management of social media presence, online campaigns and Search Engine Optimization.
  • Communicate complex data sets to both technical and non-technical audiences.

With the continual increased use of social media and the web in the business world, there is a growing need for employees with business, technology and analytics backgrounds. This program provides students with a solid foundation in each of these areas, giving them a competitive advantage in the workplace.

An experiential educational experience is also offered. There are a variety of options available for students to complete the required 9-credit experience. Student may elect to add an additional 4.5 credits based upon advising and prior planning.

An important component of the program’s educational experience is the Arts & Sciences Core Experience. Graduates are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship and leadership.

Social Media & Web Technologies

A four-year program leading to the bachelor of science degree 

Major Courses
CSIS1000Problem Solving and Programming Concepts4.5
CSIS2025Introduction to Server Side Technologies4.5
or CSIS2065 Java Programming
CSIS2030Database Concepts4.5
FIT1040Spreadsheet Design for Business Solutions4.5
FIT2050Spreadsheets for Data Analysis4.5
ITEC3050Information Security4.5
PRMG2010Introduction to Project Management4.5
SMW1001Introduction to Digital/Social/Mobile Media4.5
SMW2010Website Fundamentals and Content Strategy4.5
SMW2025Data Visualization4.5
SMW2030Survey of Cloud Computing4.5
SMW3010Social Media & Web Analytics4.5
SMW3025Web Data Collection4.5
SMW4010Social Media and Web Capstone I4.5
SMW4020Social Media and Web Capstone II4.5
Related Professional Studies
ADVC3010Digital Media Planning4.5
ADVC4050Search Engine Marketing4.5
CAR0010Career Management1
LAW2001The Legal Environment of Business I4.5
MATH2002Statistics II4.5
MRKT1001Principles of Marketing4.5
MRKT3045Social Media Marketing4.5
Applied/Experiential Learning
Choose 9 credits from the following *9.0
Directed Experiential Education **
Technical Solutions Team I
Technical Solutions Team II
Technology Internship
A&S Core Experience
Communications Foundations Courses13.5
English Composition
Advanced Composition and Communication
Communication Skills
Integrative Learning9
Two ILS courses, one at the 2000 level, and one at the 4000 level (ILS2385 recommended).
Arts and Humanities9
Ethics: A Global Perspective
One course from ART, HIST, HUM‡, LIT, or REL
Fundamentals of Algebra
One course from BIO^, CHM±, PHY° or SCI
Social Sciences9
Sociology of Digital Environments
One course from ANTH°°, ECON, LEAD, PSCI, or PSYC
A&S Electives9.0
Two courses with an EASC attribute, at least one at 3000 level or higher.
Free Electives #
9 credits selected from 1000-4999 numbered offerings within the university.9.0
Total Credits181.0

Students not meeting the requirements for experiential education may take other course options with Dept. Chair and Dean approval.


Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility.  For more information, visit Experiential Education & Career Services (EE&CS). 

Visit Courses by Subject Code for a listing of all campus courses.

‡HUM courses are not offered in North Miami or Online.
^BIO courses are not offered in North Miami, Charlotte or Online.
±CHM courses are not offered in North Miami or Online.
°PHY courses are not offered in Charlotte or Online.
°°ANTH courses are not offered in North Miami or Charlotte.

#  In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), Internship, Minor or Study Abroad. Students are strongly encouraged to contact an advisor before scheduling free elective credits.

NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).

Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills. These writing skills will be assessed at the completion of ENG1021 Advanced Composition and Communication.