Marketing - B.S.
The Marketing bachelor's degree program prepares students for careers in a variety of managerial and professional positions in the marketing industry. Students learn general marketing concepts and various functional specialties in fields such as digital marketing, research and creative strategy. As part of the program, students are offered the opportunity to develop expertise in consumer behavior, marketing analysis, strategic marketing, marketing communications, brand marketing and design, professional selling, international marketing, and marketing technologies such as data-driven marketing, digital media planning and search engine marketing.
Upon completion of the program, graduates are expected to:
- Apply the major concepts, skills and values of marketing in business situations.
- Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods required in the marketing industry.
- Use decision-support tools to resolve contemporary business issues using ethical business practices.
- Analyze research and use critical thinking to identify and recommend appropriate solutions for client/brand marketing challenges.
- Develop branding and marketing strategies that are ethically sound and align with business objectives for local, national and global brands.
Students have the opportunity to hone these skills while participating in a semester-long internship experience at a university-approved internship site. Students may also apply these skills in programs such as directed experiential education or study abroad. These programs are tailored based on student learning, interests, and professional goals. Additionally, students may choose to use an additional 3 credits from their free electives based on advising and pre-planning.
The Marketing program in Providence offers two specializations (15 credits) that enhance and strengthen the qualifications of graduates interested in Digital Marketing and Analytics and Creative Advertising. These specializations are intended to give students opportunities to develop expertise in a functional area that complements their major. Real-world applications are embedded in both specializations.
The Digital Marketing and Analytics specialization affords students who are either Marketing or Advertising & Marketing Communications majors the opportunity to gain additional knowledge and skills in the expanding digital marketing and research analytics industry. Students can pursue careers in digital media planning, digital analytics, database management, research management, search engine marketing and content marketing.
Upon completion of the Digital Marketing and Analytics specialization (offered at the Providence campus), students are expected to:
- Develop online optimization strategies for paid and organic search marketing using analytics and digital platforms.
The Creative Advertising specialization is suitable for students who are interested in careers in art direction and copywriting, branded content production, digital display, brand design and development, blogging and content management.
Upon completion of the Creative Advertising specialization (offered at the Providence campus), students are expected to:
- Write, design and produce creative advertising and branded content in both digital and traditional media.
Marketing
A four-year program leading to the bachelor of science degree
Credits Business Foundations | ||
| ACCT1210 | Financial Accounting | 3 |
| ACCT1220 | Managerial Accounting | 3 |
| BUS1001 | Introduction to Business and Management | 3 |
| BUS3010 | Business Analytics | 3 |
| BUS4030 | Global Strategy Capstone | 3 |
| FISV2000 | Finance | 3 |
| FIT1040 | Spreadsheet Design for Business Solutions | 3 |
| LAW2001 | The Legal Environment of Business I | 3 |
| MGMT2001 | Human Resource Management | 3 |
| MGMT2030 | Operations and Supply Chain Management I | 3 |
| MRKT1001 | Marketing Foundations | 3 |
| Major Courses | ||
| MRKT1002 | Consumer Behavior | 3 |
| MRKT2050 | Marketing Research | 3 |
| MRKT3033 | Product & Brand Management | 3 |
| MRKT3045 | Social Media Marketing | 3 |
| MRKT3050 | Contemporary Sales in the Global Economy | 3 |
| MRKT4055 | Global Strategic Marketing | 3 |
| Major Electives | ||
| One ADVC or MRKT-designated course | 3 | |
| Applied/Experiential Learning | ||
| Choose 9 credits from the following: | 9 | |
| College of Business Internship Ic | ||
| Directed Experiential Education D | ||
Study Abroad Sa | ||
| Related Professional Studies | ||
| CAR0010 | Career Management | 1 |
| FYS1020 | First-Year Seminar | 1 |
| A&S Core Experience | ||
| Communications Foundation Courses | 9 | |
| Rhetoric & Composition I | ||
| Rhetoric & Composition II | ||
| Communication Skills | ||
| Integrative Learning | 6 | |
Two ILS courses, one at the 2000 level, and one at the 4000 level | ||
| Arts and Humanities | 6 | |
| Ethics: A Global Perspective | ||
One course from ART, HIST, HUM, LIT, or REL | ||
| Mathematics | 6 | |
| A Survey of College Mathematics (or higher, based on student's placement) | ||
| Statistics I | ||
| Science | 3 | |
One course from BIO, CHM, PHY or SCI | ||
| Social Sciences | 6 | |
| Microeconomics | ||
One course from ANTH, GEND, LEAD, PSCI, PSYC, RES or SOC | ||
| A&S Electives | 6 | |
| Macroeconomics | ||
One course with an EASC attribute | ||
| Free Electives # | ||
| 15 credits selected from 1000-4999 numbered offerings within the university | 15 | |
| Total Credits | 122.0 | |
Credits Creative Advertising Specialization | 15 | |
| Copywriting and Art Direction | ||
| Advertising Campaigns | ||
or MRKT3045 | Social Media Marketing | |
| Portfolio Seminar | ||
| Choose 6 credits of the following: | ||
| Special Projects in Integrated Marketing Communications | ||
| Marketing Communications in an International Context | ||
| College of Business Internship | ||
| Vector-Based Design | ||
| Special Topics in Marketing | ||
Credits Digital Marketing and Analytics Specialization | 15 | |
| Digital Media Planning | ||
or MRKT3045 | Social Media Marketing | |
| Search Engine Marketing | ||
| Marketing Analytics | ||
| Choose 6 credits of the following: | ||
| Special Projects in Integrated Marketing Communications | ||
or MRKT3150 | Special Topics in Marketing | |
| Marketing Communications in an International Context | ||
| College of Business Internship | ||
| Data-Driven Marketing | ||
| Survey Research | ||
IcTypically, internships require a minimum of six credits. Students interested in a 9 or 12-credit internship can apply additional experiential learning and free elective credits, if available. Students are strongly encouraged to contact a faculty advisor before scheduling internship and free elective credits.
D Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS).
SaTo be eligible to count toward Applied/ Experiential Learning, a Study Abroad offering must meet certain requirements. Contact JWU Global to discuss eligible Study Abroad options for this degree program.
# In addition to classes, free elective credits may be applied to a number of options such as internship, study abroad, Directed Experiential Education courses and courses in a specialization or minor as relevant. For Accelerated Master's program students, up to three graduate-level courses may apply. Students are strongly encouraged to contact a faculty advisor before scheduling free elective credits.
NOTE: Students must pass MATH0010 Pre-Algebra or have equivalent placement scores to enroll in required math course(s).
Note: Students must pass ENG0001 Writing Workshop or have equivalent placement scores to enroll in ILS 2000-level courses
In collaboration with academic colleges across all JWU campuses, JWU Global Study Abroad programs offer a variety of international options for major, minor, arts and sciences, and elective credit at many affordable price points for students during the academic year, break periods, and summer. Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester or full year. Financial aid may be applied and scholarships are available. Visit the study abroad website for information, program descriptions and online applications. Where will you go?