Beverage Industry Operations and Retail Management - BS

Please note that this program will not be offered for the 2017-2018 Academic Year.

The Beverage Industry Operations and Retail Management bachelor’s degree program prepares students for careers in a variety of areas within the beverage industry. The program is designed to provide a solid business management foundation with coursework specific to the beverage industry. Both alcoholic and non-alcoholic beverages are addressed. Graduates may pursue a wide variety of career paths in beverage marketing, sales, manufacturing, distribution and retail operations such as restaurants, brew pub, wineries and distilleries.

Upon completion of the program, graduates are expected to:

  • Apply the major concepts, skills and values of the beverage management industry.
  • Communicate effectively to diverse audiences and situations through a variety of professional methods within the beverage management industry.
  • Use decision-support tools to resolve contemporary business issues.
  • Articulate ethical and legal concepts as they relate to the beverage industry.
  • Employ various beverage business models to develop vision and strategy for sustainable competitive advantage and viable industry operations.

The program prepares graduates for employment in operational management or professional staff positions within the beverage industry and positions them to move to higher level management positions. Career tracks related to this degree program are varied and customized by student use of elective course offerings. Career fields for this degree include retail beverage sales, night club and bar operations, beverage marketing and sponsorship, restaurant operations, beverage manufacturing and distribution.

Beverage Industry Operations and Retail Management students complete a required internship experience.

Students, in consultation with a faculty advisor, determine the best use of electives to customize their degree program. Faculty-suggested areas of specialization are in product knowledge (wines, spirits, beers, coffee, teas, waters, carbonated beverages, etc.), marketing, management, retail, entrepreneurship and restaurant operations. Students may also select coursework from other degree areas in entertainment, event management, project management, criminal justice and resort management. Opportunities also exist for students to study and tour abroad.

Beverage Industry Operations and Retail Management

A four-year program leading to the bachelor of science degree

Business Foundations
ACCT1210Financial Accounting4.5
ACCT1220Managerial Accounting4.5
CAR0010Career Management1
FIT1040Spreadsheet Design for Business Solutions4.5
LAW2001The Legal Environment of Business I4.5
MGMT1001Contemporary Business Management I4.5
MGMT2001Human Resource Management4.5
MRKT1001Principles of Marketing4.5
Major Courses
FSM2055Beverage Appreciation4.5
FSM3080Food & Beverage Marketing and Distribution4.5
FSM4070The Business of Alcohol Distribution, Retail and Sales4.5
FSM4880Beverage Operations Management4.5
MGMT2030Operations and Supply Chain Management I4.5
MGMT4020Strategic Management4.5
MGMT4045Beverage Industry Capstone4.5
MGMT4199Beverage Industry Internship13.5
MRKT3050Techniques in Sales Management4.5
Major Electives
Choose five of the following: *22.5
Foundations of Wine
Brewing Arts
Coffee, Tea and Non-alcoholic Beverage Specialist
New World Wines
Old World Wines
Spirits and Mixology Management
Small Business Consulting
Growth and Sustainability for Small Business
Change and Innovation Management
Entrepreneurship Seminar
Food and Beverage in the Hospitality Industry
Food Service Operations
Advanced Menu Analysis
Facilities Design and Analysis
Front of the House Operations Management
Organizational Behavior
Process and Quality Management
Training and Development
Consumer Behavior
Brand Marketing
Product Development **
Business-to-Business Marketing
Marketing Analytics
Visual Merchandising
The Business of Event Management
The Business of the Entertainment Industry
Concert and Event Production ***
A&S Core Experience
Communication and Foundation Courses13.5
English Composition
Advanced Composition and Communication
Communication Skills
Integrative Learning9
Two ILS courses, one at the 2000 level, and one at the 4000 level.
Arts and Humanities9
Ethics: A Global Perspective
One course from ART, HIST, HUM‡, LIT or REL
A Survey of College Mathematics (or higher, based on student's placement)
One course from BIO^, CHM±, PHY° or SCI
Social Science9
One course from ANTH°°, LEAD, PSCI, PSYC or SOC
A&S Electives9
Two courses with a EASC attribute, at least one at 3000 level or higher
Free Electives #
9 credits selected from 1000-4999 numbered offerings within the university.9
Total Credits181.0

Students may elect the Sommelier Minor in place of choosing 5 elective courses.


The choice of MRKT3020 Product Development must also include choosing and completing MRKT1002 Consumer Behavior as a prerequisite.


The choice of SEE3060 Concert and Event Production must also include choosing and completing MCST2010 Media Industries or SEE2030 The Business of the Entertainment Industry as a prerequisite.

Visit Courses by Subject Code for a listing of all campus courses.

‡HUM courses are not offered in North Miami or Online.
^BIO courses are not offered in North Miami, Charlotte or Online.
±CHM courses are not offered in North Miami or Online.
°PHY courses are not offered in Charlotte or Online.
°°ANTH courses are not offered in North Miami or Charlotte.

#  In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), Internship, Minor or Study Abroad. Students are strongly encouraged to contact an advisor before scheduling free elective credits.

NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).

Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills. These writing skills will be assessed at the completion of ENG1021 Advanced Composition and Communication.

In collaboration with academic colleges across all JWU campuses, JWU Study Abroad programs offer a variety of options for major, Arts & Science and elective credit at many price points for students during the academic year and summer. Financial aid is applicable and scholarships are available. Visit the study abroad website for information, program descriptions and online applications.