Media & Communication Studies - B.A.

Media & Communication students are curious about the production and meaning of media — news, photographs, film, music, television, video games and social networking sites — and about how audiences respond to what they read, see and hear. Our principles menu includes courses on specific media forms, while our practices menu emphasizes advertising, production, writing and management. Students select courses that complement their intellectual and professional interests, usually by designing focus areas in consultation with faculty advisors.

Upon completion of the program, graduates are expected to:

  • Demonstrate knowledge of how the major media industries work in local-global contexts.
  • Analyze, interpret and evaluate the aesthetic impressions and expressions of media texts.
  • Compare and contrast theories that scholars use to explain the beliefs, attitudes, values, opinions and behaviors of media audiences.
  • Assess the political-economic and social-cultural influences among media industries, texts and audiences.
  • Apply production or writing skills to the creation of an original project.

The program offers a strong liberal arts education and opportunities to study abroad. Media internships serve as springboards for career opportunities in a variety of industries. Additionally, students are well-positioned to pursue graduate degrees in a variety of fields.

Media & Communication Studies

A four-year program leading to the bachelor of arts degree

Major Courses
MCST1005Introduction to Media & Communication Studies3
MCST1150Introduction to Media Production *3
or MCST2450 Writing in Digital Media
MCST2010Media Industries3
MCST2030Media Texts3
MCST2050Media Audiences3
MCST3090Critical Perspectives on New Media3
MCST3700Media Research Methods3
MCST4010Global Media3
MCST4200Senior Seminar in Media & Communication Studies3
Major Electives - Principles
Choose five of the following: **15
Visual Media
Introduction to Film
World Cinemas
The Graphic Novel
Television Studies
American Film
History of Photography
Music Media
Music Appreciation
Radio, Records and Popular Music
Special Topics in Media Studies
Media Identities
Introduction to Gender Studies
Media Identities
Media Culture
Children, Youth and Media
Media & Popular Culture
Media Theory
Sociology I
Honors Seminar: Social Inequalities
Sociology of Digital Environments
Media Policy
History of Globalization
Media Law
Major Electives - Practices
Choose five of the following: **15
Media Production
Food Media Presentation Skills
Introduction to Media Production
Foundations of Digital Photography
Digital Journalism
Motion Picture Editing
Sound Production
Narrative Filmmaking
Documentary Filmmaking
Media Writing
Introduction to Creative Writing
Introduction to Food Writing
Introduction to Fashion Writing
Literary Editing and Publishing
Writing for Radio, Television and Film
Writing for Publication
Writing in Digital Media
Introduction to Multimedia Storytelling
Media Design
Basics of Print Design
Marketing & Advertising
Marketing Communications
Creative Concepts and Strategy
Advertising Campaigns
Digital Media Planning
Advanced Business Communication
Marketing Foundations
Social Media Marketing
Media Management
The Business of the Entertainment Industry
New Media Literacy in Sports, Entertainment and Event Management
Concert, Tour and Music Festival Production Management
Television and Movie Production Management
Applied/Experiential Learning
Choose 6 credits from the following: ***6
College of Arts & Sciences Internship Ic
Directed Experiential Education D
Undergraduate Research Experience
Honors Directed Academic Experience
Study Abroad Sa
Related Professional Studies
CAR0010Career Management1
FYS1020First-Year Seminar1
A&S Core Experience
Communications Foundation Courses9
Rhetoric & Composition I
Rhetoric & Composition II
Communication Skills
Integrative Learning6
Two ILS courses, one at the 2000 level, one at the 4000 level
Arts and Humanities 6
Two courses from different disciplines: ART, HIST, HUM, LIT, PHIL, or REL
A Survey of College Mathematics (or higher, based on student's placement)
One MATH-designated course
One course from BIO, CHM, PHY or SCI
Social Sciences 6
Two courses from different disciplines: ANTH, ECON, GEND, LEAD, PSCI, PSYC, RES or SOC
A&S Electives6
Two courses with an EASC attribute
Free Electives #
15 credits selected from 1000-4999 numbered offerings within the university15
Total Credits122.0

A student's major course selection may not be used as a major elective.


Students are responsible for meeting prerequisites.


In lieu of an internship, directed experiential education, research course, or study abroad, students may use the Applied/Experiential Learning credits toward a minor.

IcTypically, internships require a minimum of six credits. Students interested in a 9 or 12-credit internship can apply additional experiential learning and free elective credits, if available. Students are strongly encouraged to contact a faculty advisor before scheduling internship and free elective credits.

D Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS). 

SaTo be eligible to count toward Applied/ Experiential Learning, a Study Abroad offering must meet certain requirements. Contact JWU Global to discuss eligible Study Abroad options for this degree program.

#  In addition to classes, free elective credits may be applied to a number of options such as internship, study abroad, Directed Experiential Education courses and courses in a specialization or minor as relevant. For Accelerated Master's program students, up to three graduate-level courses may apply. Students are strongly encouraged to contact a faculty advisor before scheduling free elective credits.

NOTE: Students must pass MATH0010 Pre-Algebra or have equivalent placement scores to enroll in required math course(s).

Note: Students must pass ENG0001 Writing Workshop or have equivalent placement scores to enroll in ILS 2000-level courses

In collaboration with academic colleges across all JWU campuses, JWU Global Study Abroad programs offer a variety of international options for major, minor, arts and sciences, and elective credit at many affordable price points for students during the academic year, break periods, and summer. Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester or full year. Financial aid may be applied and scholarships are available. Visit the study abroad website for information, program descriptions and online applications. Where will you go?