Media & Communication Studies - BA

Media & Communication Studies majors are curious about the production and meaning of media — photographs, film, music, television, video games and social networking sites — and about how audiences respond to what they read, see and hear. Our Principles menu includes courses on specific media forms, while our Practices menu emphasizes advertising, production, writing and management. Students select courses that complement their intellectual and professional interests, usually by designing focus areas in consultation with faculty advisors.

Upon completion of the program, graduates are expected to:

  • Demonstrate knowledge of how the major media industries work in local-global contexts.
  • Analyze, interpret and evaluate the aesthetic impressions and expressions of media texts.
  • Compare and contrast theories that scholars use to explain the beliefs, attitudes, values, opinions and behaviors of media audiences.
  • Assess the political-economic and social-cultural influences among media industries, texts and audiences.
  • Integrate primary and secondary sources into well-reasoned arguments.

The program offers a strong liberal arts education and opportunities to study abroad. Media internships serve as springboards for career opportunities in a variety of industries. Additionally, students are well-positioned to pursue graduate degrees in a variety of fields.

Media & Communication Studies

A four-year program leading to the bachelor of arts degree

Major Courses
MCST1010Media, Culture and Society4.5
MCST1030History of Media4.5
MCST2010Media Industries4.5
MCST2030Media Texts4.5
MCST2050Media Audiences4.5
MCST3090Critical Perspectives on New Media4.5
MCST3899Media Internship *4.5
MCST4010Global Media4.5
MCST4190Media Research Methods4.5
MCST4200Senior Seminar in Media & Communication Studies4.5
Major Electives - Principles
Choose six of the following: **27
Introduction to Film
Music Appreciation
Art History
The Legal Environment of Business I
Sports, Entertainment and Event Management Law
Children, Youth and Media
Television Studies
American Film
Media Identities
Radio, Records and Popular Music
History of Photography
Hip-Hop Culture
Media & Popular Culture
Media Theory
Special Topics in Media Studies
Political Communications
Race, Politics and Power in America
Women in American Political Life
Political Parties, Social Movements and Interest Groups
Major Electives - Practices
Choose six of the following: **27
Marketing & Advertising
Marketing Communications
Media Strategy
Public Relations and Corporate Communications
Creative Concepts and Strategy
Advertising Campaigns
Digital Media Planning
Advanced Business Communication
Principles of Marketing
Media Design & Production
Principles of Composition & Design
Screen Design & Coding I
Imaging for Digital Media
User Experience and Content Design I
Motion Graphics I
Basics of Screen Design & Coding
Content Management Systems
Basics of Print Design
Motion Graphics II
Digital Video I
Digital Video II
Introduction to Media Production
Foundations of Digital Photography
Digital Journalism
Narrative Filmmaking
Sound Production
Media Writing
Introduction to Newswriting
Introduction to Creative Writing
Introduction to Food Writing
Introduction to Travel Writing
Introduction to Sports Writing
Introduction to Fashion Writing
Literary Editing and Publishing
Intermediate Creative Writing
Intermediate Nonfiction Writing
Advanced Creative Writing Workshop
Advanced Nonfiction Writing Workshop
Writing for Radio, Television and Film
Writing for Publication
Writing in Digital Media
Media Management
The Business of the Entertainment Industry
New Media Literacy in Sports, Entertainment and Event Management
Concert and Event Production
Television and Movie Production Management
Related Professional Studies
CAR0010Career Management1
A&S Core Experience
Communications Foundation Courses13.5
English Composition
Advanced Composition and Communication
Communication Skills
Integrative Learning9
Two ILS courses, one at the 2000 level, one at the 4000 level
Arts and Humanities 9
Two courses from different disciplines: ART, HIST, HUM‡, LIT, PHIL, or REL
A Survey of College Mathematics (or higher, based on student's placement)
One MATH-designated course
One course from BIO^, CHM±, PHY° or SCI
Social Sciences 9
Two courses from different disciplines: ANTH°°, ECON, LEAD, PSCI, PSYC, or SOC
A&S Electives9
Two courses with an EASC attribute, at least one at 3000 level or higher.
Free Electives #
18 credits selected from 1000-4999 numbered offerings within the university18
Total Credits181.0

Students may use up to 9.0 free elective credits as additional internship credits.


Students are responsible for meeting prerequisites.

Visit Courses by Subject Code for a listing of all campus courses.

‡HUM courses are not offered in North Miami or Online.
^BIO courses are not offered in North Miami, Charlotte or Online.
±CHM courses are not offered in North Miami or Online.
°PHY courses are not offered in Charlotte or Online.
°°ANTH courses are not offered in North Miami or Charlotte.

#  In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), Internship, Minor or Study Abroad. Students are strongly encouraged to contact an advisor before scheduling free elective credits.

NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).

Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills. These writing skills will be assessed at the completion of ENG1021 Advanced Composition and Communication.

In collaboration with academic colleges across all JWU campuses, JWU Study Abroad programs offer a variety of options for major, Arts & Science and elective credit at many price points for students during the academic year and summer. Financial aid is applicable and scholarships are available. Visit the study abroad website for information, program descriptions and online applications.