Media & Communication Studies - B.A.

Media & Communication students are curious about the production and meaning of media — news, photographs, film, music, television, video games and social networking sites — and about how audiences respond to what they read, see and hear. Our principles menu includes courses on specific media forms, while our practices menu emphasizes advertising, production, writing and management. Students select courses that complement their intellectual and professional interests, usually by designing focus areas in consultation with faculty advisors.

Upon completion of the program, graduates are expected to:

  • Demonstrate knowledge of how the major media industries work in local-global contexts.
  • Analyze, interpret and evaluate the aesthetic impressions and expressions of media texts.
  • Compare and contrast theories that scholars use to explain the beliefs, attitudes, values, opinions and behaviors of media audiences.
  • Assess the political-economic and social-cultural influences among media industries, texts and audiences.
  • Apply production or writing skills to the creation of an original project.

The program offers a strong liberal arts education and opportunities to study abroad. Media internships serve as springboards for career opportunities in a variety of industries. Additionally, students are well-positioned to pursue graduate degrees in a variety of fields.

Media & Communication Studies

A four-year program leading to the bachelor of arts degree

Credits
Major Courses
MCST1005Introduction to Media & Communication Studies3
MCST1150Introduction to Media Production3
or MCST2450 Writing in Digital Media
MCST2010Media Industries3
MCST2030Media Texts3
MCST2050Media Audiences3
MCST3090Critical Perspectives on New Media3
MCST4010Global Media3
MCST4190Media Research Methods3
MCST4200Senior Seminar in Media & Communication Studies3
Major Electives - Principles
Choose five of the following: *15
Visual Media
Introduction to Film
Art History
World Cinemas
The Graphic Novel
Television Studies
American Film
History of Photography
Music Media
Music Appreciation
Radio, Records and Popular Music
Hip-Hop Culture
Latinx Music Culture
Special Topics in Media Studies
Media Policy
History of Globalization
The Legal Environment of Business I
Cyberlaw
Sports, Entertainment and Event Management Law
Political Communications
Political Parties, Social Movements and Interest Groups
Media Identities
Introduction to Gender Studies
Media Identities
Race, Politics and Power in America
Women in American Political Life
Sociology of Race and Ethnicity
Gender in Global Perspective
Media Culture
Cultural Anthropology
Children, Youth and Media
Media & Popular Culture
Media Theory
Sociology I
Sociology of Digital Environments
Producing Culture, Societies and Selves: The Sociology of Culture in Global Perspective
Major Electives - Practices
Choose five of the following: *15
Marketing & Advertising
Marketing Communications
Media Strategy
Public Relations and Corporate Communications
Creative Concepts and Strategy
Advertising Campaigns
Digital Media Planning
Advanced Business Communication
Marketing Foundations
Social Media Marketing
Media Design
Vector-Based Design
Screen Design & Coding I
Image Editing and Design
User Experience and Content Design I
Typography
Motion Graphics I
Basics of Screen Design & Coding
Content Management Systems
Basics of Print Design
Motion Graphics II
Introduction to Digital/Social/Mobile Media
Media Production
Design for Motion
Digital Video II
Foundations of Digital Photography
Digital Journalism
Motion Picture Editing
Sound Production
Narrative Filmmaking
Cinematic Lighting Studio
Media Writing
Introduction to Newswriting
Introduction to Creative Writing
Introduction to Food Writing
Introduction to Travel Writing
Introduction to Sports Writing
Introduction to Fashion Writing
Literary Editing and Publishing
Intermediate Creative Writing
Intermediate Nonfiction Writing
Advanced Creative Writing Workshop
Advanced Nonfiction Writing Workshop
Writing for Radio, Television and Film
Writing for Publication
Introduction to Environmental Journalism
Introduction to Multimedia Storytelling
Media Management
The Business of the Entertainment Industry
Introduction to the Music Industry
New Media Literacy in Sports, Entertainment and Event Management
Concert and Event Production
Television and Movie Production Management
Applied/Experiential Learning
Choose 6 credits from the following: **6
College of Arts & Sciences Internship Ic
Directed Experiential Education D
Undergraduate Research Experience
Honors Directed Academic Experience
Study Abroad
Related Professional Studies
CAR0010Career Management1
A&S Core Experience
Communications Foundation Courses9
Rhetoric & Composition I
Rhetoric & Composition II
Communication Skills
Integrative Learning6
Two ILS courses, one at the 2000 level, one at the 4000 level
Arts and Humanities 6
Two courses from different disciplines: ART, HIST, HUM, LIT, PHIL, or REL
Mathematics6
A Survey of College Mathematics (or higher, based on student's placement)
One MATH-designated course
Science3
One course from BIO, CHM, PHY or SCI
Social Sciences 6
Two courses from different disciplines: ANTH, ECON, LEAD, PSCI, PSYC, or SOC
A&S Electives6
Two courses with an EASC attribute
Free Electives #
15 credits selected from 1000-4999 numbered offerings within the university15
Total Credits121.0

IcTypically, internships require a minimum of six credits. Students interested in a 9 or 12-credit internship can apply additional experiential learning and free elective credits, if available. Students are strongly encouraged to contact a faculty adviser before scheduling internship and free elective credits.

D Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility. For more information, visit Experiential Education & Career Services (EE&CS). 

#  In addition to classes, free elective credits may be applied to a number of options such as internship, study abroad, Directed Experiential Education courses and courses in a specialization or minor as relevant. For Accelerated Master's program students, up to three graduate-level courses may apply. Students are strongly encouraged to contact a faculty adviser before scheduling free elective credits.

NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).

Students who graduate with a bachelor's degree must leave Johnson & Wales University with effective writing skills to fulfill the graduation writing requirement. These writing skills are assessed in ENG1021 Rhetoric & Composition II. Students who have met the requirement of ENG1021 Rhetoric & Composition II or ENG1027 Honors Advanced Composition and Communications: Civic Discourse outside of Johnson & Wales University must fulfill the graduation writing requirement through successful completion of ENG0001 Writing Workshop.

In collaboration with academic colleges across all JWU campuses, JWU Global Study Abroad programs offer a variety of international options for major, minor, arts and sciences, and elective credit at many affordable price points for students during the academic year, break periods, and summer. Faculty-led, exchange, affiliate, and direct-enroll programs range in duration from one week to a full semester or full year. Financial aid may be applied and scholarships are available. Visit the study abroad website for information, program descriptions and online applications. Where will you go?