Social Media Web (SMW) Courses

SMW1001 Introduction to Digital/Social/Mobile Media

This course introduces students to the history of digital, social and mobile media and the unique characteristics of each. Students gain an understanding of the development of marketing objectives and strategies using such media; identify best practices, advantages and disadvantages of each platform; review emerging technologies and trends; and understand metrics and how to analyze and evaluate data. Students are required to participate in a high level of interactivity with social, digital and mobile media networks, forums, digital bulletin boards, blogs, wikis and more. Based on case studies, students analyze and make recommendations for successful digital, social and mobile media strategies.
Prerequisite(s): MRKT1001.
Offered at Providence
4.5 Quarter Credit Hours

SMW2010 Website Fundamentals and Content Strategy

This course allows students the opportunity to explore the fundamentals of web design, content strategy and management. The course begins with an overview of how the internet works and the role of websites in the context of a business or organization. Desktop applications and online tools, whose aim is to minimize coding, are utilized for authoring complete websites as well as online publishing. Content strategy is introduced as well as an exploration of the principles of creating effective online content. Usability and usability testing are explored.
Offered at Providence
4.5 Quarter Credit Hours

SMW2025 Data Visualization

This course introduces students to the concept of data visualization. The course begins with an examination of the element of visual design and how it can effectively be used to present data. The psychology of human perception, decision-making and the identification of a target audience are explored. Students learn how to effectively use industry tools for live audience presentations. The fundamentals of storytelling are explored. Students learn the process of analyzing, shaping and presenting data for effective decision-making.
Prerequisite(s): FIT1040.
Offered at Providence
4.5 Quarter Credit Hours

SMW2030 Survey of Cloud Computing

This survey course introduces students to the variety of types and levels of services offered by providers in the cloud, who the most common providers are, and the advantages and disadvantages of cloud computing over in-house operations. Upon completion of the course, students should be able to make informed decisions and recommendations regarding if and how much of its computing operation a given enterprise might transfer to the cloud.
Offered at Providence
4.5 Quarter Credit Hours

SMW3010 Social Media & Web Analytics

This course focuses on the collection, measurement, analysis and reporting of data in social media and web analytics. Students are introduced to the various tools available for tracking, interpreting and reporting data; use the data to make informed decisions about website content and optimization; and make recommendations regarding campaigns and promotions. Social media and web analytics best practices are implemented.
Prerequisite(s): FIT2050, SMW2025, SMW3025.
Offered at Providence
4.5 Quarter Credit Hours

SMW3025 Web Data Collection

This course provides students with the awareness of where data from the World Wide Web can be reached, often at no expense, through application programmer interfaces (APIs) that the holders of data provide as well as from sources that are not so readily apparent. Students learn how to take raw data once discovered, collect it, and use it to produce meaningful and useful translations, summaries and interpretations.
Prerequisite(s): CSIS2025 or CSIS2065.
Offered at Providence
4.5 Quarter Credit Hours

SMW4010 Social Media and Web Capstone I

This capstone course is the first of two courses which lead students through the assembly of a comprehensive presentation that demonstrates their mastery of social media and web technologies. With faculty guidance, students plan and execute a social media/web campaign which is analyzed for its effectiveness. Students present the action plan for a real product or service to a group of faculty and the client. In the final week(s) of the second course, students present and defend their work to a select group of faculty and the client.
Prerequisite(s): SMW3010, senior status.
Offered at Providence
4.5 Quarter Credit Hours

SMW4020 Social Media and Web Capstone II

This capstone course is the second of two courses which lead students through the assembly of a comprehensive presentation that demonstrates their mastery of social media and web technologies. From their social media/web campaign developed in Capstone I, students collect data and analyze its effectiveness. Students finalize their comprehensive presentation, which consists of the plan, execution, data collection methodology, analysis and conclusions/recommendations. In the final week(s) of the second course, students present and defend their work to a select group of faculty and/or clients.
Prerequisite(s): SMW4010, senior status.
Offered at Providence
4.5 Quarter Credit Hours