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Sports/Entertainment/Event Management - BS

The Sports/Entertainment/Event Management bachelor's degree program prepares students to enter the multi-billion dollar sports, entertainment and event management industry with the skills and knowledge to excel in their career. A managerial foundation coupled with a solid core of industry-relevant courses provides students with a theoretical background. Coursework is coupled with professional preparation, active learning classrooms and access to industry professionals.

During the first year of this four-year program, students begin taking foundational courses in sports, entertainment and event management. As they progress into more advanced coursework in areas such as media literacy, ticketing methods, venue management, negotiations and agreements, and ancillary services, they also have the option to begin tailoring their degree to best meet their future goals. Opportunities exist to enroll in specialized classes such as professional sports management, weddings and ceremonies, golf operations management, sports and entertainment marketing, tournament management, or concert and event production.

Students also have the option to participate in one or two term-long, off-site internships under the direction of an industry professional. This experience allows students to actively participate in the real-world setting of sales and marketing, venue management, event production, and golf course operations.

Upon completion of the program, graduates are expected to:

  • Apply the major concepts, skills and values of the SEE industry by integrating the concepts of marketing, finance, operations and ancillary services in the management of a range of events.
  • Communicate effectively to diverse audiences, purposes and situations in a variety of contexts within the SEE industry.
  • Use decision-support tools to solve problems and facilitate organizational processes by applying critical thinking and ethical problem solving to management decisions within the SEE industry.
  • Apply the principles of management to current issues in the SEE industry.
  • Demonstrate leadership skills and adapt them to a diverse global market in the SEE industry.

Graduates of the Sports/Entertainment/Event Management degree program are prepared for a variety of careers with amateur and professional sports teams, entertainment venues, conferences and trade shows, event planners, and production companies. Options exist both nationally and internationally for graduates of this program.

Sports/Entertainment/Event Management

A four-year program leading to the bachelor of science degree.

Business Foundations
ACCT1210Financial Accounting4.5
ACCT1220Managerial Accounting4.5
CAR0010Career Capstone1
FIT1003Introduction to Excel2.25
LAW2001The Legal Environment of Business I4.5
MGMT1001Contemporary Business Management I4.5
MGMT2001Human Resource Management4.5
MRKT1001Principles of Marketing4.5
Major Courses
SEE1001Introduction to the Sports, Entertainment and Event Management Industry4.5
SEE2005The Business of Sports4.5
SEE2020The Business of Event Management4.5
SEE2030The Business of the Entertainment Industry4.5
SEE3008Ancillary Services and Revenue Management in the Sports, Entertainment and Event Industry4.5
SEE3010Ticketing Methods and Data Analysis in Sports, Entertainment and Event Management4.5
SEE3045New Media Literacy in Sports, Entertainment and Event Management4.5
SEE3099Sports/Entertainment/Event Management Internship13.5
SEE3160Sponsorship, Sales and Relationship Management4.5
SEE3850Negotiations and Agreements in Hospitality, Sports, Entertainment and Event Management 4.5
SEE4050International Sports, Entertainment, Event and Venue Management4.5
SEE4060Sports/Entertainment/Event Management Seminar4.5
Major Electives
Choose two of the following:9
Leadership in Recreation/Leisure Settings
Outdoor Recreation Planning
Professional Sports Management
Athletic Coaching and Administration
Fundamentals of Fundraising and Philanthropy
Tournament Management
Fitness and Wellness Center Management
Sports and Entertainment Marketing
The Gaming Industry
Managing Gaming Operations
Concert and Event Production
Television and Movie Production Management
Directed Experiential Education *
Food and Beverage Operations in the Sports, Entertainment and Event Management Industry
International Exhibitions & Events
Special Event Protocol
Weddings & Ceremonies
A&S Core Experience
Communications Foundation Courses 13.5
English Composition
Advanced Composition and Communication
Communication Skills
Integrative Learning 9
Two ILS courses, one at the 2000 level, one at the 4000 level
Arts and Humanities 9
Ethics of Business Leadership
One course from ART, HIST, HUM, LIT or REL
A Survey of College Mathematics (or higher, based on student's placement)
One course from BIO, CHM, PHY or SCI
Social Sciences 9
One course from LEAD, PSCI, PSYC or SOC
A&S Electives9
Two courses with an EASC attribute, at least one at 3000 level or higher.
Free Elective #
13.5 credits selected from 1000-4999 numbered offerings within the university. 13.5
Total Credits183.25

Directed Experiential Education (DEE) opportunities are based on project availability with community partners and student eligibility.  For more information, visit Experiential Education & Career Services (EE&CS). 

#  In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), Internship, Minor or Study Abroad. Students are strongly encouraged to contact an adviser before scheduling free elective credits.

NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).

Students who graduate with a bachelor of science degree must leave Johnson & Wales University with effective writing skills. These writing skills will be assessed at the completion of ENG1021 Advanced Composition and Communication

In collaboration with schools and colleges on all campuses, JWU Study Abroad programs offer a variety of options for major, Arts & Science and elective credit at many price points for students during the academic year and summer. Financial aid is applicable to most programs. Visit the study abroad website for information, program descriptions and online applications.

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