Skip to Content

Sports/Entertainment/Event Management - BS

The Sports/Entertainment/Event Management bachelor’s degree program prepares students to manage many areas of major sports facilities and resorts, as well as organize national and international events like the World Cup, the Grammy Awards or the Olympics. Coursework enables graduates to apply the primary tools and fundamental understanding of the basic areas of sport, entertainment or event development, planning and management.

Upon completion of the program, graduates are expected to:

  • Apply technical skills in the sports, entertainment and event management industry.
  • Apply professional ethics as they relate to the sports, entertainment and event management industry.
  • Demonstrate knowledge of the four basic areas of finance, operations, marketing and food and beverage as they apply to the sports, entertainment and event management industry.
  • Utilize critical thinking and problem solving.
  • Identify and communicate a long-range vision and strategy for an organization in the sports, entertainment or event management industry.

In this four-year program the curriculum includes core courses in event management, facilities management, media relations, ancillary services management and entertainment management. Students tailor their degrees toward their chosen careers by complementing the core curriculum with such electives as professional sports management, sports and entertainment marketing, special event protocol, concert and event production, fundraising and philanthropy, wedding and other ceremonies, and athletic coaching administration. This enables students to demonstrate personal discipline, professionalism, accountability and ethical behavior in a sport, entertainment or event management environment.

The program culminates in an exciting, term-long, off-site internship under the direction of an industry professional that allows students to apply the skills they have learned and prepares them to launch their careers. The experience enables students to gain valuable work experience in the areas of sales/marketing, facility operations and financial management. The internship focuses on the ability to identify, document and successfully communicate personal and professional short- and long-term vision and strategies for a successful career in sport, entertainment or event management. Graduates of the program are employed by professional sports teams, entertainment venues, resorts and conference centers.

Sports/Entertainment/Event Management

A four-year program leading to the bachelor of science degree.

Major Courses
HOSP2030Hospitality Human Resources and Diversity Leadership4.5
HOSP3050Hospitality Strategic Marketing4.5
HOSP3850Negotiations and Agreements4.5
SEE1001Introduction to Sports/Entertainment/Event Management4.5
SEE2010Facilities Operations4.5
SEE2020Event Management4.5
SEE2030The Entertainment Industry4.5
SEE3008Sports/Entertainment/Event Management Ancillary Services and Revenues4.5
SEE3010Ticket Sales and Operations4.5
SEE3045Media Relations4.5
SEE4060Sports/Entertainment/Event Management Seminar4.5
SEE4099Sports/Entertainment/Event Management Internship13.5
Major ElectivesChoose two of the following:9
Trade Show/Exposition Management
Professional Sports Management
Athletic Coaching and Administration
Special Event Protocol
Weddings & Ceremonies
Concert and Event Production
Public Assembly Facility Management
Related Professional Studies
ACCT2001Business Accounting I4.5
ACCT3020Managerial Finance4.5
ACCT2002Business Accounting II4.5
CAR0010Career Capstone1
LAW2010Hospitality Law4.5
A&S Core Experience
Communications Foundation Courses 13.5
English Composition
Advanced Composition and Communication
Communication Skills
Integrative Learning 9
Integrative Learning Science with Humanities/Social Sciences
Integrative Learning Senior Level
Arts and Humanities 9
Ethics of Business Leadership
One course from ART, HIST, HUM, LIT or REL
A Survey of College Mathematics (or higher, based on student's placement)
One SCI-designated course
Social Sciences 9
One course from LEAD, PSCI, PSYC or SOC
A&S Electives9
Two courses with an EASC attribute, at least one at 3000 level or higher.
Free Elective *
22.5 credits selected from 1000-4999 numbered offerings within the university. 22.5
Total Credits181.0

In addition to classes, free elective credit can be applied to a number of options such as internship, study abroad or a directed work experience. Students are strongly encouraged to contact an advisor before scheduling free elective credits.

NOTE: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).

Students who graduate with a bachelor of science degree must leave Johnson & Wales University with effective writing skills. These writing skills will be assessed at the completion of ENG1021 Advanced Composition and Communication

Study Abroad programs may satisfy a variety of history, sociology, English and other elective requirements. Visit Study Abroad for details.

Request Info Apply Visit Us Catalog Archive

Program Offered At:

  • Charlotte

You are currently browsing the Charlotte catalog, and will be shown information specific to the Charlotte campus.

You can instead choose to remove your current catalog preference and browse the general University catalog.

Remove Preference