Bachelor of Science (B.S.) Degree
The Sports/Entertainment/Event Management bachelor’s degree program prepares students to manage many areas of major sports facilities and resorts, as well as organize national and international events like the World Cup, the Grammy Awards or the Olympics. Coursework enables graduates to apply the primary tools and fundamental understanding of the basic areas of sport, entertainment or event development, planning and management.
Upon completion of the program, graduates are expected to demonstrate the ability to
- Apply technical skills in the sports, entertainment and event management industry.
- Apply professional ethics as they relate to the sports, entertainment and event management industry.
- Demonstrate a knowledge of the four basic areas of finance, operations, marketing and food & beverage as they apply to the sports, entertainment and event management industry.
- Utilize critical thinking and problem solving.
- Identify and communicate a long-range vision and strategy for an organization in the sports, entertainment or event management industry.
In this four-year program the curriculum includes core courses in event management, facilities management, media relations, ancillary services management and entertainment management.
Students tailor their degrees toward their chosen careers by complementing the core curriculum with such electives as professional sports management, sports and entertainment marketing, special event protocol, concert and event production, fundraising and philanthropy, wedding and other ceremonies, and athletic coaching administration. This enables students to demonstrate personal discipline, professionalism, accountability and ethical behavior in a sport, entertainment or event management environment.
Students further specialize by choosing a hospitality concentration. This experience allows them to use analytical thinking skills to create, develop, plan, manage, operate and evaluate the critical elements of a successful sport, entertainment or event organization.
The program culminates in an exciting, term-long, off-site internship under the direction of an industry professional that allows students to apply the skills they have learned and prepares them to launch their careers. The experience enables students to gain valuable work experience in the areas of sales/marketing, facility operations and financial management. The internship focuses on the ability to identify, document and successfully communicate personal and professional short- and long-term vision and strategies for a successful career in sport, entertainment or event management. Graduates of the program are employed by professional sports teams, entertainment venues, resorts and conference centers.
A four-year program leading to the bachelor of science degree.
|HOSP1008||Customer/Guest Service Management||4.5|
|HOSP2030||Hospitality Human Resources and Diversity Leadership||4.5|
|HOSP3050||Hospitality Strategic Marketing||4.5|
|HOSP3850||Negotiations and Agreements||4.5|
|SEE1001||Introduction to Sports/Entertainment/Event Management||4.5|
|SEE2030||The Entertainment Industry||4.5|
|SEE3008||Sports/Entertainment/Event Management Ancillary Services and Revenues||4.5|
|SEE3010||Ticket Sales and Operations||4.5|
|SEE4060||Sports/Entertainment/Event Management Seminar||4.5|
|SEE4099||Sports/Entertainment/Event Management Internship||13.5|
|Choose two of the following:||9|
|Trade Show/Exposition Management|
|Professional Sports Management|
|Athletic Coaching and Administration|
|Special Event Protocol|
|Weddings & Ceremonies|
|Concert and Event Production|
|Golf Club Design & Repair *|
|Turfgrass Management *|
|Public Assembly Facility Management|
|Hospitality Concentration||Three courses selected from declared concentration. Some study abroad programs offer completion of a Hospitality concentration. **||13.5|
|Choose one of the following:||9|
Two courses with an EHSP attribute selected from offerings within The Hospitality College ***
Second Hospitality concentration
(with use of one free elective). Some study abroad programs offer completion of a Hospitality concentration.
(with use of one free elective)
|Related Professional Studies (from Program Requirements)|
|ACCT2001||Business Accounting I||4.5|
|ACCT2002||Business Accounting II||4.5|
|General Studies (from Program Requirements)|
|ENG1001||An Introduction to Literary Genres||4.5|
|ENG1021||Advanced Composition and Communication||4.5|
|LEAD2001||Foundations of Leadership Studies||4.5|
|History||One HIST-designated course (except HIST4030)||4.5|
|Math||One math course 1000 level or higher based on student's placement assessment||4.5|
|Science||One SCI-designated course||4.5|
|Electives||Two courses with an EASC attribute selected from offerings within the School of Arts & Sciences which may be used to form an arts & sciences concentration||9|
|Free Elective ***|
|One course selected from 1002-4999 numbered offerings within the university (except ACCT1005, CJS1002, MGMT2001). (It is important to save this elective if you plan to participate in a Hospitality study abroad program.)||4.5|
The selection of these two courses is recommended for students pursuing the Golf Course Operations concentration.
For students pursuing the Golf Course Operations concentration, the second recommended concentration is Golf Management.
Students may use these credits along with one free elective to complete the Golf Course Operations concentration.
NOTE: Students must passMATH0010 Basic Mathematicsor have equivalent placement scores to enroll in required math course(s).
Students who graduate with a bachelor of science degree must leave Johnson & Wales University with effective writing skills. These writing skills will be assessed at the completion of ENG1021 Advanced Composition.
Study Abroad programs may satisfy a variety of History, Sociology, English and other elective requirements. Visit Study Abroad for details.