Marketing
Miami Campus
(College of Business)
Bachelor of Science (B.S.) Degree
The Marketing bachelor’s degree program provides students with a broad range of knowledge and practical skills related to the fundamentals of marketing, including product, pricing, promotion, distribution and customer relationship management.
Upon completion of the program, graduates are expected to demonstrate the ability to
- Develop, implement, analyze, interpret, and make recommendations based on secondary and primary research data using qualitative and quantitative methods.
- Analyze consumer decision-making and behavior.
- Prepare and conduct a professional sales presentation.
- Develop e-commerce, international and strategic marketing plans.
Specific skills developed include managing social media market research projects, developing Web-based social media marketing programs, developing and executing brand strategies, and developing and managing comprehensive marketing plans. Students have the opportunity to hone these skills while participating in a term-long internship, held at a wide variety of host sites. This is a one-term, 4.5–13.5 credit experience with a business partner anywhere in the world. Students complete a specific business-building project, which is reviewed by the faculty advisor and the business partner.
A traditional internship experience is also offered. This is a one-term, 13.5 credit experience with a business partner anywhere in the world. Students complete a specific, business-building project, which is reviewed by the faculty advisor and the business partner.
Upon graduation, students may be employed by retail, consumer goods, industrial or advertising companies in positions that utilize these skills. Typical areas of interest include entry-level positions in sales, market research, market analysis, product development or brand management.
Students should use their career electives and free electives to create a meaningful, customized career concentration. The university’s faculty advising system will facilitate these selections.
An important component of the program’s educational experience is the general studies courses taught by the School of Arts & Sciences. Graduates are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship, leadership and artistic responsibility. The following literacies should also be demonstrated: sociocultural, quantitative, scientific and informational.
Suggested Concentrations for Marketing Majors
Charlotte Campus
Marketing Communications
North Miami Campus
Fashion
International Business
Providence Campus
Fashion Product Development
Marketing Communications
Marketing
A four-year program leading to the bachelor of science degree
Credits Major Courses | ||
| ADVC1010 | Marketing Communications I | 4.5 |
| ADVC1011 | Marketing Communications II | 4.5 |
| FISV2010 | Finance | 4.5 |
| MRKT1001 | Principles of Marketing | 4.5 |
| MRKT1002 | Consumer Behavior | 4.5 |
| MRKT2050 | Qualitative Research | 4.5 |
| MRKT3005 | Brand Marketing | 4.5 |
| MRKT3011 | Direct Marketing | 4.5 |
| MRKT3025 | Business to Business Marketing | 4.5 |
| MRKT3045 | Social Media and Internet Marketing | 4.5 |
| MRKT3050 | Professional Selling & Sales Management | 4.5 |
| MRKT3055 | Quantitative Research | 4.5 |
| MRKT4001 | Strategic Marketing | 4.5 |
| MRKT4030 | International Marketing | 4.5 |
| MRKT4099 | Marketing Internship * | 9.0 |
| Choose one of the following: | 13.5 | |
Career Electives | Choose three courses with an ECAR attribute selected from offerings within the College of Business | |
Marketing Concentration | Select one concentration from listed offerings above | |
| Related Professional Studies | ||
| ACCT2001 | Business Accounting I | 4.5 |
| ACCT2002 | Business Accounting II | 4.5 |
| CAR0010 | Career Capstone | 1.0 |
| FIT1000 | Information Technology for Business Professionals | 4.5 |
| FIT1040 | Spreadsheet Design for Business Solutions | 4.5 |
| LAW2001 | The Legal Environment of Business I | 4.5 |
| MGMT1001 | Principles of Management | 4.5 |
| Choose one of the following options: | 13.5 | |
| International Business Experience | ||
| SWAP International Seminar and SWAP Process Mapping | ||
| Marketing Internship | ||
Concentration | Three courses selected from declared College of Business, School of Arts & Sciences or School of Technology concentration offerings | |
| General Studies (from College/Campus Requirements) | ||
| ECON1001 | Macroeconomics | 4.5 |
| ECON2002 | Microeconomics | 4.5 |
| ENG1020 | English Composition | 4.5 |
| ENG1021 | Advanced Composition and Communication | 4.5 |
| ENG1030 | Communication Skills | 4.5 |
| LEAD2001 | Foundations of Leadership Studies | 4.5 |
| MATH2001 | Statistics | 4.5 |
| Math | One math course 1000 level or higher based on student's placement assessment | 4.5 |
| PHIL3040 | Ethics of Business Leadership | 4.5 |
| Science | One SCI-designated course | 4.5 |
| Electives | Two courses with an EASC attribute selected from offerings within the School of Arts & Sciences which may be used to form an arts & sciences concentration | 9.0 |
| Choose one of the following: | 4.5 | |
History | One HIST-designated course (except HIST4030) | |
Literature | ENG1001 or one LIT-designated course | |
| Choose one of the following: | 4.5 | |
| Introductory Psychology | ||
| Sociology I | ||
| Total Credits | 190.0 | |
| * | Students may take career electives or directed work experience to fulfill this requirement. |
NOTES: Students must pass MATH0010 Basic Mathematics or have equivalent placement scores to enroll in required math course(s).
Students who graduate with a bachelor of science degree must leave Johnson & Wales University with effective writing skills. These writing skills will be assessed at the completion of ENG1021 Advanced Composition and Communication.
