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College of Business Concentrations

Advertising

Choose three of the following:13.5
Marketing Communications I
Marketing Communications II
Public Relations Concepts
Creativity in Advertising
Advertising Campaigns
Total Credits13.5

Business Communication

ENG2010Technical Writing4.5
ENG2030Introduction to Newswriting4.5
SEE3045Media Relations4.5
Total Credits13.5

Entrepreneurship

Choose three of the following:13.5
Introduction to Entrepreneurship
The Business Plan
Financing the Entrepreneurial Venture
Small Business Consulting
Business Expansion Strategies and Tactics
Managing Change and Innovation
Introduction to Project Management
Total Credits13.5

Fashion

RTL1005Retailing4.5
Choose two of the following:9.0
The Business of Fashion
Fashion Promotion
Fashion Forecasting
Total Credits13.5

Note:
Fashion Merchandising & Retail Marketing majors are not eligible for this concentration.

Finance

Choose 3 of the following:13.5
Investments
Bank Management
Risk Management and Insurance
Real Estate
Total Credits13.5

Human Resource Management

Choose three of the following:13.5
Human Resource Management
Compensation and Benefit Management
Human Resources Training and Development
Human Resources Management Strategy
Total Credits13.5

International Business

Choose three of the following:13.5
International Business
Foreign Area Studies
International Culture and Protocol
Export Procedures and Practices
International Marketing
Total Credits13.5

Management

Choose three of the following:13.5
Human Resource Management
Organizational Behavior
Managerial Technology
Process and Quality Management
Human Resources Training and Development
Introduction to Project Management
Advanced Project Management
Total Credits13.5

Marketing Management

Choose three of the following:13.5
Qualitative Research
Brand Marketing
Direct Marketing
Business to Business Marketing
International Marketing
Total Credits13.5

Retail

RTL1005Retailing4.5
RTL1020The Business of Fashion4.5
Choose one of the following:4.5
Retail Industry Seminar
Merchandise Buying
Comparative Retail Strategies
Total Credits13.5

NOTE: Fashion Merchandising & Retail Marketing majors are not eligible for this concentration.

Sports and Entertainment Marketing

SEE4020Sports and Entertainment Marketing4.5
Choose two of the following:9.0
Desktop Publishing
Brand Marketing
Direct Marketing
Social Media and Internet Marketing
The Entertainment Industry
Total Credits13.5
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